Author Archives: George Crankovic

You’re working. You’re with a group, brainstorming. You’re trying to come up with a concept for an ad. You’re thinking about images and ideas and of course headlines. And inevitably, someone — it could be a designer, the client, or … Continue reading →

Lots of nonprofits telemarket to persuade donors to give. They can, because the do-not-call laws don’t apply to them. But even so, there’s a right way and a wrong way. I received a phone call a few days ago from … Continue reading →

There’s fundraising. Then there’s marketing. In most people’s minds, they’re two separate worlds. One is about blatant materialism, and the other’s about selfless altruism. While that may be true on one level, the fact is that both marketing and fundraising … Continue reading →