Category Archives: Uncategorized

You might think that tough-minded, profit-motivated, practical business people wouldn’t have much to learn from a bunch of granola-crunchers working in nonprofits. You’d be wrong. The nonprofit sector is a huge enterprise. Think of The Salvation Army. Think of the … Continue reading →

Storytelling. It’s an essential part of persuasion for fundraising and marketing. But your story can’t be a rambling, meandering yarn that goes on without a point. Not in the hyper-paced, information-now world we live in. No, stories have to be … Continue reading →

A direct response letter – whether it’s for fundraising or for a consumer or B2B product –tends to take on a life of its own. It has a tone, a voice, an overall feel. A big part of creating that … Continue reading →

Two different promotions. Two different products. One marketing tactic. Maybe these marketers are onto something. They are, and it’s something we can use. In the space of one week, two promotions arrived in my mailbox. One was for a collection … Continue reading →

It seems as if there are more webinars on offer than ever. Just about every topic in marketing and fundraising is covered, along with just about every other conceivable subject in business or commerce. There are even all-day “conference” webinars, … Continue reading →

A quick read. That’s what we want. Whether it’s for marketing or fundraising — whether it’s an ad, a brochure, direct marketing, or any communication — copy should get to the point and move along briskly. Problem is, copywriting should … Continue reading →

The idea of brainstorming is so ingrained in most businesses today — especially among marketing and fundraising people — that we pretty much know all the “rules” of a brainstorming session by heart. Like … don’t judge, go for quantity … Continue reading →

Because storytelling is so much a part of marketing and fundraising, it’s important to know what goes into a good story … what makes it grab people’s attention and lock it onto the point you’re making for maximum persuasion power. … Continue reading →