What’s wrong with using emotion in fundraising?

When we use strong emotions in our donor appeals, is it poverty porn or just good fundraising? See my guest post on the topic here.

One of the conclusions of a recent article in SOFI is that negative emotions can highlight a problem, but positive emotions create more behavioral change.

So does this mean we should use only positive emotions in appeals? That wouldn’t work, for obvious reasons. Human beings are not one dimensional in any area of life. Why should our charitable giving be any different?

There are wide range of emotional motivators to choose from. There’s no need to restrict ourselves to just one or two. Instead, it’s better to use as many as possible. Here’s why.

This entry was posted in copywriting, donor psychology, fundraising and tagged , . Bookmark the permalink.

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