Subject-line lessons for fundraising from the Presidential campaign

Barack Obama’s Presidential campaign in 2012 set the standard for the use of email for fundraising with the famous one-word subject line: “Hey.”

Now Hillary Clinton’s campaign is testing and using a variety of subject lines, based on six major themes:

  1. Reaction to events
  2. Invitations
  3. Merchandise
  4. General campaign messages
  5. Calls to action
  6. Event announcements

Check out this post from Future Fundraising Now to see how the Clinton campaign is using these themes and how you can adapt them to your fundraising when you need a good subject line.


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