Articles

I write frequently about donor-centric copywriting and fundraising. Take a look:

Why the Solution to Engaging Donors is to Present Them With a Specific Problem

3 Grammar Rules You Can’t Break in Fundraising Copy (and Some That You Can)

How to Ramp Up the Urgency in Appeals and Boost Response

3 Things About Direct Response Copywriting that Drive Some Nonprofits Crazy

Don’t Believe These 3 Misconceptions that Destroy Fundraising Results

Best Practices for Year-End Fundraising

What Is a Donor Offer and How It Motivates Your Donor to Give

3 Ways to Improve Your Fundraising Appeals

Asking Your Donors the Right Way: Six Tips to Build Relationships and Giving

Why This Trait That Almost All People Share Is Essential for Your Fundraising

The Envelope Teaser: Should You Use One in Your Next Appeal?

8 Questions to Ask to Get Inside Your Donor’s Head

Donor Love: 5 Things to Do (and 1 Definitely Not to Do), According to Shakespeare

2 Fundraising “Abilities” Essential for Engaging and Keeping Donors

4 Reasons Why ‘Donor as Hero’ Is Wrong for Your Fundraising

4 Ways to Use Social Proof More Effectively—and 1 to Seriously Avoid

Read This in the Next 5 Minutes. And Get a Lesson in Fundraising from Late-Night Infomercials

7 Ways to Use Verbal Images to Pull Donors into Your Appeals

3 Ways to Stay On-Message for Maximum Response

7 Rookie Copywriting Mistakes to Avoid—in Special Report: Fundraising 101

Is Your Fundraising Appeal Cluttered? That Won’t Do

The Offer in Fundraising Appeals, and Why We Should Take Our Cue from Commercial Marketing

Five Easy Ways to Build Rapport with Your Donors

That Coulda Gone Better – Three Fundraising Mistakes You Don’t Have to Make

The Critical Piece That’s Probably Missing from Your Fundraising Multiplier Offer