Articles

I write frequently about donor-centric copywriting and fundraising. Take a look:

Donor Love: 5 Things to Do (and 1 Definitely Not to Do), According to Shakespeare

2 Fundraising “Abilities” Essential for Engaging and Keeping Donors

4 Reasons Why ‘Donor as Hero’ Is Wrong for Your Fundraising

4 Ways to Use Social Proof More Effectively—and 1 to Seriously Avoid

Read This in the Next 5 Minutes. And Get a Lesson in Fundraising from Late-Night Infomercials

7 Ways to Use Verbal Images to Pull Donors into Your Appeals

3 Ways to Stay On-Message for Maximum Response

7 Rookie Copywriting Mistakes to Avoid—in Special Report: Fundraising 101

Is Your Fundraising Appeal Cluttered? That Won’t Do

The Offer in Fundraising Appeals, and Why We Should Take Our Cue from Commercial Marketing

Five Easy Ways to Build Rapport with Your Donors

That Coulda Gone Better – Three Fundraising Mistakes You Don’t Have to Make

The Critical Piece That’s Probably Missing from Your Fundraising Multiplier Offer