I write frequently about donor-centric copywriting and fundraising. I guest post at Jeff Brooks’ FutureFundraisingNow blog and at GuideStar Blog in addition to placing these articles in a national publication. Take a look:
2 Fundraising “Abilities” Essential for Engaging and Keeping Donors
4 Reasons Why ‘Donor as Hero’ Is Wrong for Your Fundraising
4 Ways to Use Social Proof More Effectively—and 1 to Seriously Avoid
Read This in the Next 5 Minutes. And Get a Lesson in Fundraising from Late-Night Infomercials
7 Ways to Use Verbal Images to Pull Donors into Your Appeals
3 Ways to Stay On-Message for Maximum Response
7 Rookie Copywriting Mistakes to Avoid—in Special Report: Fundraising 101
