George Crankovic Copywriting
Fundraising better with the clued-in copywriter
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I write frequently about donor-centric copywriting and fundraising. I guest post at Jeff Brooks’ FutureFundraisingNow blog and at GuideStar Blog in addition to placing these articles in a national publication. Take a look:

2 Fundraising “Abilities” Essential for Engaging and Keeping Donors

4 Reasons Why ‘Donor as Hero’ Is Wrong for Your Fundraising

4 Ways to Use Social Proof More Effectively—and 1 to Seriously Avoid

Read This in the Next 5 Minutes. And Get a Lesson in Fundraising from Late-Night Infomercials

7 Ways to Use Verbal Images to Pull Donors into Your Appeals

3 Ways to Stay On-Message for Maximum Response

7 Rookie Copywriting Mistakes to Avoid—in Special Report: Fundraising 101

 

 

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George Crankovic Copywriting
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