When you send out a fundraising appeal, are you happy with the results you get?

If you’re like most nonprofit executives, you’re always looking for ways to boost response, revenue, and retention. I can help.

I’d like to write a fundraising appeal for your nonprofit.

But not an ordinary, boilerplate appeal.

I want to write a fundraising appeal that opens your donors’ eyes to the real humanity and urgency of your cause and brings them closer than ever to your nonprofit with support that they give happily because they believe in your mission.

My name is George Crankovic. I’m an agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience.

I specialize in crafting direct mail appeals, online appeals, and other communications that move donors to give.

I serve major nonprofits like Allegheny Health Network, Children’s Hospital of Pittsburgh, Meals on Wheels, Presbyterian Night Shelter, Portland Rescue Mission, City Gospel Mission, Project HOPE, Christian Chronicle, Lutheran World Relief, American Leprosy Mission, and many others.

And the projects I do for them range from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation, and cultivation.

I’ve seen what works and what doesn’t.

Based on many appeals and tests, I’ve developed a unique deep-dive research method that reveals surprising benefits that connect with donors’ motivations, values, and aspirations, activating the drive to give.

With this approach, I’ve been able to increase response and revenue for nonprofits with proven, donor-centric fundraising strategies. I’ve accomplished this by:

• Creating direct-response fundraising offers that donors respond to, both online and offline, by integrating donor benefits, urgency, and the call to action, and by matching the right offer with the right fundraising channel.

• Developing messaging that engages donors and taps into deeper motivations for giving by using research, appeal structures that draw donors in, and response-driven storytelling.

• Generating continuous improvement in results by implementing smart testing and incorporating the learnings for maximum response.

This method produces results.

I’ve used it again and again with the nonprofits I work with to develop fundraising appeals that work. For example:

There’s the mid-level donor appeal for a cancer center. It generated $92,551 in revenue with a $262 average gift and a 5.6 % response rate.

There’s the acquisition appeal for a children’s hospital. It generated $27,265 in gross revenue with a $23 average gift and a 1.9% response rate.

There’s the donor newsletter for an international aid and relief nonprofit. It generated $86,125 in revenue with a $50 average gift and a 5.5% response rate.

There’s the appeal for a Christian nonprofit. It generated $60,993 in revenue with a $72 average gift and a 7.7% response rate.

There’s the planned giving appeal for a feeding nonprofit. It generated $102,964 in revenue with a $6,435 average gift and a 0.8% response rate.

There’s the annual fund appeal for a medical nonprofit. It generated $81,099 in revenue with a $62 average gift and a 5.4% response rate.

That’s why I get comments like this: “George is knowledgeable, creative, and understands the psychology of direct mail. He has the experience to quickly size up a writing assignment and nail it.”

Now I’d like to create fundraising appeals for your nonprofit.

If you’re open to it, I can take a look at your last appeal and share a few ideas. I can work directly from your existing materials, and it won’t add to your workload.

Or better yet, we can discuss your next fundraising appeal and how it can generate more revenue and more response for your nonprofit.

One thing is for sure.

You’ll like having a donor-communications expert that you can call on for fundraising appeals, case statements, brochures, fliers, and more – virtually all kinds of donor marketing and donor communications – that are concepted and created specifically to inspire your donors to give.

Feel free to contact me at 412-364-3068 or at gcrankovic@yahoo.com or via Linkedin at www.linkedin.com/in/georgecrankovic.