Tag Archives: copywriting

When thanking your donor is a weak fundraising approach

It seems like the most natural thing in the world to open a letter or email to a donor with something like: “Thank you so much for all of your generous support.” It’s putting attention on the donor. It’s conversational. … Continue reading

Posted in copywriting, fundraising | Tagged , | Leave a comment

Why this typical human trait is the key to enticing your donors to give

Curiosity is a characteristic most people share, of course. But there’s something very curious about it. Before the 17th century throughout Europe, according to science writer Philip Ball, curiosity was frowned upon. It was thought of as meddling in things … Continue reading

Posted in copywriting | Tagged , | Leave a comment

Is your fundraising too dramatic? Good!

Effective fundraising copywriting has some qualities that seem to get under the skin of the people who review it. Jeff Brooks has written about this on FutureFundraisingNow. It’s simple, repetitive, emotional, dramatic, and makes people uncomfortable. These are all good … Continue reading

Posted in copywriting | Tagged , , | Leave a comment

Rage donating — what does it mean for our fundraising?

Donations to progressive charities took off after President Trump was elected. And since then, this kind of ‘backlash’ giving has come to be known as rage donating. It’s been called a lazy, middle-class citizen’s form of protest as well as a … Continue reading

Posted in donor psychology | Tagged , , | Leave a comment

What’s wrong with using emotion in fundraising?

When we use strong emotions in our donor appeals, is it poverty porn or just good fundraising? See my guest post on the topic here. One of the conclusions of a recent article in SOFI is that negative emotions can … Continue reading

Posted in copywriting, donor psychology, fundraising | Tagged , | Leave a comment

Why we get mediocre fundraising

The appeal opened with a description of a sweet little baby, and proceeded to deliver this bombshell: “Then he’s dead. Dead in 24 hours. Lying open mouthed to the night air, with his mom and dad weeping.” Strong language for … Continue reading

Posted in fundraising | Tagged , | 1 Comment

Herschell Gordon Lewis’ Lessons for Fundraising

Herschell Gordon Lewis passed away recently. He was known as the “Godfather of Gore” for his campy movies. But more importantly, he will always be remembered a master of direct-response copywriting, both for business and for nonprofits. See my guest … Continue reading

Posted in fundraising | Tagged , | Leave a comment