Tag Archives: urgency
Why your fundraising appeal needs more urgency
There’s a moment when your donor looks over your direct mail or email appeal and thinks, “I’ll put this aside for now and maybe help with that a little later.” That’s the moment when you realize your appeal didn’t have … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged advertising, behavior, charity, copywriting, deadlines, donors, fundraising, Fundraising copywriting, marketing, nonprofit, technology, urgency
Leave a comment