Tag Archives: Fundraising copywriting
What’s wrong with thanking donors?
I just got an email with the subject line “I’m so grateful.” Let’s see what this is all about. Turns out it’s from a rescue mission, an organization that I love and support. Here’s the text of the email: Dear … Continue reading
Your fundraising appeals – too much emotion? Or not enough?
In your fundraising appeals, is it better to use facts or feelings? Logic or emotion? Before you answer, let’s take a look at an example, and you can judge based on your own reaction. It’s an appeal from a conservation … Continue reading
Why a cup of tea means better fundraising
More than you probably realize, your fundraising has a lot to do with Japanese green tea. As they say in direct mail letters, let me explain. See, I’m a big fan of Japanese green tea. I drink it all the … Continue reading
DON’T do this in fundraising appeals, and get better results
In fundraising appeals, you should always thank your donors for their support, right? Wrong! You can see why in this example. The direct mail appeal from a farm-advocacy nonprofit begins like this: “Let me express my personal thanks for your … Continue reading
Try this to increase fundraising response
One of the best ways to boost the response of your direct mail fundraising appeal isn’t what you might think. It’s to send an email. Mail and email complement each other, creating better response than either would separately. That’s one … Continue reading
5 emotional triggers for fundraising
How do you create a strong connection with your donors? One way is to use emotional triggers in appeals. Let’s take a look at some, discussed in my guest post, that you’ll want to know about: Altruism. Altruism is concern … Continue reading
Posted in copywriting, donor psychology
Tagged donor psychology, donors, fundraising, Fundraising copywriting
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How to raise more funds with storytelling
There’s a lot of talk about storytelling in fundraising, and it’s easy to get the idea that all you have to do is throw in a story about a beneficiary to create an appeal that does gangbusters. It’s not that … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged behavior, copywriting, donation, donor psychology, fundraising, Fundraising copywriting, marketing, nonprofit
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Positioning for your nonprofit
Donors want to know that they’re making a difference with their gifts. That’s always been the case, and it’s even more true now with the current recession going on. So that’s why it’s important to take a look at your … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged advertising, charity, copywriting, donation, donor psychology, fundraising, Fundraising copywriting, nonprofit
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Your fundraising will fail if you get this one thing wrong
There’s one thing that every successful fundraiser knows for sure … and every struggling fundraiser has yet to find out. It’s this simple fact. Aside from the people who actually give you money – your donors – the offer you … Continue reading
Coronavirus fundraising – there’s a better way
Judging from what’s showing up in mailboxes and email inboxes, it looks like a lot of nonprofits are struggling with the messaging around the coronavirus crisis. But honestly, they’re making it much harder than it has to be. Take this … Continue reading
