Tag Archives: nonprofit

How to keep your donors interested in your fundraising appeal

It’s the age-old problem: how to engage the readers of your direct-response fundraising appeal to, first, start reading and then to continue reading. Luckily, we have some tips from Clarification blog: These are all good tips. But there’s one additional … Continue reading

Posted in copywriting, donor psychology, fundraising | Tagged , , , , , , , | Leave a comment

Two ways to begin a fundraising appeal – from Jerry Huntsinger

In Jerry Huntsinger’s “86 Tutorials in Creating Fundraising Letters and Packages,” he makes a point about how to begin a fundraising appeal. He makes his point with an example. It’s an appeal for a cancer charity. It begins: “Children shouldn’t … Continue reading

Posted in copywriting, donor psychology, fundraising | Tagged , , , , , , , | Leave a comment

What makes a good offer for a fundraising appeal and what makes a bad one

Why does the offer matter so much in direct mail fundraising? Let’s take a look at an appeal to find out. This is a fundraising appeal from a military nonprofit, and in the body of the letter, the first ask … Continue reading

Posted in copywriting, donor psychology | Tagged , , , , , , , | Leave a comment

What’s AI got to do with copywriting? Not much …

All the talk about AI for copywriting serves to highlight a basic misunderstanding of what copywriting is and what it isn’t. What AI bots do is produce content. That’s not copywriting. Copywriting – whether for commercial marketing or fundraising – … Continue reading

Posted in copywriting, donor psychology | Tagged , , , , , , | Leave a comment

The envelope teaser

The burning question in direct mail fundraising? Should you use a teaser for the outside envelope of your next appeal, or not? Some say the plain, blank envelope is the best ‘teaser,’ a no-teaser kind of teaser. But if you … Continue reading

Posted in copywriting, donor psychology, fundraising, nonprofit | Tagged , , , , , , , | Leave a comment

3 Reasons Why Your Non-Profit Should Add a Blog to Your Website

by guest blogger Joe Garecht, President of Garecht Fundraising Associates. Every non-profit wants to raise more money online.  But most non-profits struggle to get traction raising money on their websites.  One of the reasons why organizations struggle online is because … Continue reading

Posted in fundraising, nonprofit | Tagged , , , , , | Leave a comment

Tell a better story for fundraising

Is this the way to make the story in your fundraising appeal more memorable and more impactful? Tell it in the present tense. Most of the time, stories are in the past tense. This happened, then that happened, then this … Continue reading

Posted in copywriting, donor psychology, fundraising, Uncategorized | Tagged , , , , | Leave a comment

How to raise more funds with storytelling

There’s a lot of talk about storytelling in fundraising, and it’s easy to get the idea that all you have to do is throw in a story about a beneficiary to create an appeal that does gangbusters. It’s not that … Continue reading

Posted in copywriting, donor psychology, fundraising | Tagged , , , , , , , | Leave a comment

Positioning for your nonprofit

Donors want to know that they’re making a difference with their gifts. That’s always been the case, and it’s even more true now with the current recession going on. So that’s why it’s important to take a look at your … Continue reading

Posted in copywriting, donor psychology, fundraising | Tagged , , , , , , , | 1 Comment

Make your fundraising appeal stronger with the right teaser

An appeal from a religious nonprofit has this teaser on the outside envelope: “It is necessary to be strong, in order to become great; that is our duty. Life is a struggle which we cannot avoid. We must triumph!” It’s … Continue reading

Posted in copywriting, donor psychology, fundraising | Tagged , , , , , , | Leave a comment