Tag Archives: nonprofit

When donor centrism is at odds with your donors

Donor centrism means putting the donor at the center of the organization’s fundraising and, in fact, everything the organization does. It means, as fundraising expert Simone Joyaux says, building trust — trust that donors play a critical role in the … Continue reading

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Are you a good fundraiser? Try this simple self-check.

Your appeals get your donors involved and engaged in your nonprofit and mission, right? If you’re ready to find out, try this self-check. Call one of your donors out of the blue. You’ll be shocked. Because, odds are, your donor: … Continue reading

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Book review: “Everyone at a Nonprofit Is a Fundraiser”

“Your nonprofit is siloed.” That’s something you never want to hear. If you do, then your organization’s departments all have their own agendas, lack a common vision, and fail to communicate with each other. Everyone is working at cross-purposes, trying … Continue reading

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Trouble cultivating younger donors? This might be why

For many of us, caring about others just isn’t that important. That’s one of the shocking findings of a new study conducted by a researcher at Harvard University. http://sites.gse.harvard.edu/sites/default/files/making-caring-common/files/executive_summary.pdf First, let’s take a look at the subject of the study, high-school … Continue reading

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How to Use Verbal Images in Fundraising Copy

When it comes to engaging your donors, you can’t just tell. You have to show. And you do it with verbal images. See my article in Fundraising Success magazine: 7 Ways to Use Verbal Images to Pull Donors into Your … Continue reading

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What you need to know about GiveDirectly

Attention executive directors! Are you stressing about overhead costs? Staying up nights wondering how to prove the impact of your programs? Tying yourself into knots over infrastructure? Worry no more! Now you can forget infrastructure, forget staff, forget people in … Continue reading

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