Tag Archives: nonprofit
The best reason to ask your donors more often to give
Lots of charities are shy about asking for donations. They don’t want to mail or email too often out of fear of seeming too pushy. And even in their appeals themselves, it seems like they’re trying to work up the … Continue reading
Posted in donor psychology, fundraising, nonprofit
Tagged behavior, fundraising, nonprofit
Leave a comment
The right offer for your year-end appeal
Like all appeals, your year-end appeal should start with a solid offer. The fundraising offer is a statement of what the donor receives in return for giving. It’s the deal, the transaction, the quid pro quo. It’s how the donor … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged copywriting, fundraising, nonprofit
Leave a comment
Year-end fundraising: easy way to get the messaging right
It’s true – now’s the time to start thinking about year-end fundraising. The end of the year is a crucial time for nonprofits, because most of the gifts that nonprofits receive come in during December. We’ve all seen that stats … Continue reading
Posted in copywriting, fundraising, Uncategorized
Tagged copywriting, fundraising, nonprofit
1 Comment
When donor centrism is at odds with your donors
Donor centrism means putting the donor at the center of the organization’s fundraising and, in fact, everything the organization does. It means, as fundraising expert Simone Joyaux says, building trust — trust that donors play a critical role in the … Continue reading
Are you a good fundraiser? Try this simple self-check.
Your appeals get your donors involved and engaged in your nonprofit and mission, right? If you’re ready to find out, try this self-check. Call one of your donors out of the blue. You’ll be shocked. Because, odds are, your donor: … Continue reading
Posted in Uncategorized
Tagged copywriting, donors, fundraising, marketing, nonprofit
Leave a comment
Book review: “Everyone at a Nonprofit Is a Fundraiser”
“Your nonprofit is siloed.” That’s something you never want to hear. If you do, then your organization’s departments all have their own agendas, lack a common vision, and fail to communicate with each other. Everyone is working at cross-purposes, trying … Continue reading
Trouble cultivating younger donors? This might be why
For many of us, caring about others just isn’t that important. That’s one of the shocking findings of a new study conducted by a researcher at Harvard University. http://sites.gse.harvard.edu/sites/default/files/making-caring-common/files/executive_summary.pdf First, let’s take a look at the subject of the study, high-school … Continue reading
