Tag Archives: nonprofit

Year-end fundraising: easy way to get the messaging right

It’s true – now’s the time to start thinking about year-end fundraising. The end of the year is a crucial time for nonprofits, because most of the gifts that nonprofits receive come in during December. We’ve all seen that stats … Continue reading

Posted in copywriting, fundraising, Uncategorized | Tagged , , | 1 Comment

When donor centrism is at odds with your donors

Donor centrism means putting the donor at the center of the organization’s fundraising and, in fact, everything the organization does. It means, as fundraising expert Simone Joyaux says, building trust — trust that donors play a critical role in the … Continue reading

Posted in donor psychology, fundraising, nonprofit | Tagged , | 1 Comment

Are you a good fundraiser? Try this simple self-check.

Your appeals get your donors involved and engaged in your nonprofit and mission, right? If you’re ready to find out, try this self-check. Call one of your donors out of the blue. You’ll be shocked. Because, odds are, your donor: … Continue reading

Posted in Uncategorized | Tagged , , , , | Leave a comment

Book review: “Everyone at a Nonprofit Is a Fundraiser”

“Your nonprofit is siloed.” That’s something you never want to hear. If you do, then your organization’s departments all have their own agendas, lack a common vision, and fail to communicate with each other. Everyone is working at cross-purposes, trying … Continue reading

Posted in Uncategorized | Tagged , , , | Leave a comment

Trouble cultivating younger donors? This might be why

For many of us, caring about others just isn’t that important. That’s one of the shocking findings of a new study conducted by a researcher at Harvard University. http://sites.gse.harvard.edu/sites/default/files/making-caring-common/files/executive_summary.pdf First, let’s take a look at the subject of the study, high-school … Continue reading

Posted in donor psychology | Tagged , , , | Leave a comment

How to Use Verbal Images in Fundraising Copy

When it comes to engaging your donors, you can’t just tell. You have to show. And you do it with verbal images. See my article in Fundraising Success magazine: 7 Ways to Use Verbal Images to Pull Donors into Your … Continue reading

Posted in fundraising | Tagged , , , | Leave a comment

What you need to know about GiveDirectly

Attention executive directors! Are you stressing about overhead costs? Staying up nights wondering how to prove the impact of your programs? Tying yourself into knots over infrastructure? Worry no more! Now you can forget infrastructure, forget staff, forget people in … Continue reading

Posted in fundraising | Tagged , , | Leave a comment