One sure way to make your fundraising better

The single best thing you can do to improve your fundraising?

Come to terms with a hard truth: You are not your donors.

They’re probably older than you, for one thing, which means they have a completely different frame of reference, and for another thing, they have a completely different perspective about your organization, because they’re on the outside, not “in the bubble” like you are.

These differences in perspective between you and your donors can cause problems when you’re creating your fundraising appeals.

For example, these differences will influence the photos you use in your direct mail and email appeals, the kinds of stories you tell in your appeals, and how you write and structure your appeals.

And all three of these will have a huge impact on how much money you’ll raise. There’s more to this. Get the whole story here:

This entry was posted in copywriting, donor psychology, fundraising and tagged , , , , , , , , . Bookmark the permalink.

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