Tag Archives: donor psychology

Why informing donors doesn’t work in fundraising

It’s all too easy to think that if donors had enough information about a nonprofit’s work that they would donate in droves. But, unfortunately, that’s not the case. Truth is, as fundraisers we run into a roadblock called confirmation bias. … Continue reading

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Rage donating — what does it mean for our fundraising?

Donations to progressive charities took off after President Trump was elected. And since then, this kind of ‘backlash’ giving has come to be known as rage donating. It’s been called a lazy, middle-class citizen’s form of protest as well as a … Continue reading

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What’s wrong with using emotion in fundraising?

When we use strong emotions in our donor appeals, is it poverty porn or just good fundraising? See my guest post on the topic here. One of the conclusions of a recent article in SOFI is that negative emotions can … Continue reading

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“The Science of Ask Strings” and a surprising idea to test for fundraising results

The gift string is one of the most overlooked parts of fundraising but also one of the most important. That’s the assertion in “The Science of Ask Strings,” a fascinating paper by Nick Ellinger. (You can download it here.) Ellinger … Continue reading

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When stories in appeals kill your fundraising results

With all the articles, blog posts, and white papers about storytelling in fundraising, it’s easy to think that all you have to do is drop a story into an appeal and there you go — success. Not necessarily so. See … Continue reading

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When too much emphasis ruins your fundraising appeal

To add emphasis to fundraising copy, you can use boldface, italics, underling, all caps, and even asterisks and other symbols. But if you overuse them, as legendary adman Herschell Gordon Lewis says, “When you emphasize everything, you emphasize nothing.” Sometimes … Continue reading

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What political speeches can teach us about fundraising

When they’re speechifying, politicians want their audiences to respond, and they love it when a line in a speech sets off thunderous applause. But they don’t leave this to chance. They use specific techniques to get a response, and getting … Continue reading

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