Tag Archives: donor psychology

Is this the easiest, most direct way to motivate donors to give?

It’s no secret that giving confers all kinds of benefits to donors. People who give are generally happier and even healthier than non-givers. But if that’s true, then how would donors react if we pointed out those benefits in an … Continue reading

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Afraid of missing out? You’re not alone

Social proof is a powerful motivator in fundraising. We might, for example, localize an appeal with the donor’s city name to imply that others in the neighborhood are giving, or we might add “Many donors give this amount” on a … Continue reading

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One of the real lessons from Obama fundraising

By now the fundraising tips to be gleaned from Obama’s 2012 fundraising strategy have been picked over by just about everyone. You know — the casual tone in emails, unconventional subject lines like “hey” and “wow,” the low-dollar asks, the … Continue reading

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Tell me a story — but make it fast

Storytelling. It’s an essential part of persuasion for fundraising and marketing. But your story can’t be a rambling, meandering yarn that goes on without a point. Not in the hyper-paced, information-now world we live in. No, stories have to be … Continue reading

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What’s the right pacing for your promotional copy?

A direct response letter – whether it’s for fundraising or for a consumer or B2B product –tends to take on a life of its own. It has a tone, a voice, an overall feel. A big part of creating that … Continue reading

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How NOT to telemarket

Lots of nonprofits telemarket to persuade donors to give. They can, because the do-not-call laws don’t apply to them. But even so, there’s a right way and a wrong way. I received a phone call a few days ago from … Continue reading

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