Yes, and here’s why.

It’s one of the easiest appeals to create. And it can be one of the biggest revenue producers of the year. About 30 percent of most nonprofits’ revenue comes in between Giving Tuesday and December 31. At year end, donors are looking for a place to give. That place could be and should be your nonprofit.

The messaging for the appeal is usually pretty straightforward, emphasizing the Dec. 31 deadline  and how your donor’s gift will help your nonprofit end the year strong and begin the New Year strong.

The design of the appeal should be equally simple and straightforward. No need to go overboard on photos and graphics. In most cases, simple is best for year end.

And don’t forget email. A lot of online giving happens in the last three or four days of the year. Your emails can and should be showing up in your donors’ inboxes, so that they can support the good work your nonprofit is doing.

For more on year end fundraising, see Best Practices for Year-End Fundraising (nonprofitpro.com)