Tag Archives: donors
5 emotional triggers for fundraising
How do you create a strong connection with your donors? One way is to use emotional triggers in appeals. Let’s take a look at some, discussed in my guest post, that you’ll want to know about: Altruism. Altruism is concern … Continue reading
Posted in copywriting, donor psychology
Tagged donor psychology, donors, fundraising, Fundraising copywriting
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3 Reasons Why Your Non-Profit Should Add a Blog to Your Website
by guest blogger Joe Garecht, President of Garecht Fundraising Associates. Every non-profit wants to raise more money online. But most non-profits struggle to get traction raising money on their websites. One of the reasons why organizations struggle online is because … Continue reading
Posted in fundraising, nonprofit
Tagged blogging, copywriting, donors, fundraising, Garecht Fundraising, nonprofit
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Coronavirus fundraising – there’s a better way
Judging from what’s showing up in mailboxes and email inboxes, it looks like a lot of nonprofits are struggling with the messaging around the coronavirus crisis. But honestly, they’re making it much harder than it has to be. Take this … Continue reading
Coronavirus fundraising and what not to do
Fundraising for the coronavirus emergency is, well, unusual so far. A soup kitchen sends an email with the subject line “A message from the president.” If you’re a donor scanning your email inbox, that could be just about anything. Then … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged advertising, charity, copywriting, donors, email, fundraising, nonprofit, Online fundraising
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Ask yourself, “Would I donate to this?”
A direct mail appeal from an international aid and relief charity opens with: “Five of Sayo’s children died because of dirty water. It’s hard to imagine, isn’t it?” Okay, we have a statement of need that maybe the donor can … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged charity, copywriting, donation, donor psychology, donors, fundraising, marketing, nonprofit
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The single best — and easiest — way to improve your fundraising
If you’re heading up a nonprofit (or part of the team that does), one of the best things you can do for your fundraising is to come to terms with a hard truth: You are not your donors. But don’t … Continue reading
Posted in copywriting, donor psychology, fundraising, nonprofit
Tagged charity, copywriting, donor psychology, donors, fundraising, nonprofit
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Are your fundraising appeals repetitive? Good
Effective copywriting for fundraising is weird. It has a lot of characteristics that seem to be the opposite of what’s right. One of these is repetition. Good copy for an appeal tends to repeat some things over and over. To … Continue reading
Posted in copywriting, donor psychology, fundraising, nonprofit
Tagged advertising, behavior, copywriting, donor psychology, donors, fundraising, marketing
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When not to thank your donors
How to begin a fundraising appeal – that’s a tough one. You win or lose donors in those first few seconds. So the opening has to be spot on, and that’s not easy. Which is probably why so many appeals … Continue reading
Posted in copywriting, fundraising
Tagged copywriting, donation, donor psychology, donors, fundraising, nonprofit
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Another reason to send thank you letters to your donors
When it comes to thanking donors, this is a horror story: A donor writes a check for $50,000, sends it in to the charity, and waits and waits for days and then finally calls the charity to make sure it … Continue reading
Posted in copywriting, donor psychology, fundraising, nonprofit
Tagged charity, copywriting, donors, fundraising
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How to test smart for fundraising
The problem with the typical A/B test for a direct mail fundraising appeal or an email appeal is that it’s just too careful and conservative. That’s the point in this post from Seth’s blog. He says that we tend to … Continue reading
Posted in copywriting, fundraising, Uncategorized
Tagged behavior, copywriting, donors, fundraising
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