Tag Archives: donors

One sure way to make your fundraising better

The single best thing you can do to improve your fundraising? Come to terms with a hard truth: You are not your donors. They’re probably older than you, for one thing, which means they have a completely different frame of … Continue reading

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Want more of your regular donors to become monthly donors?

Nonprofits love monthly donors for obvious reasons. Monthly donors give consistently, require less frequent fundraising, and tend to be more loyal. But to get regular donors to opt into monthly donor status, you have to make this seem like something … Continue reading

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Two ways to begin a fundraising appeal – from Jerry Huntsinger

In Jerry Huntsinger’s “86 Tutorials in Creating Fundraising Letters and Packages,” he makes a point about how to begin a fundraising appeal. He makes his point with an example. It’s an appeal for a cancer charity. It begins: “Children shouldn’t … Continue reading

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What makes a good offer for a fundraising appeal and what makes a bad one

Why does the offer matter so much in direct mail fundraising? Let’s take a look at an appeal to find out. This is a fundraising appeal from a military nonprofit, and in the body of the letter, the first ask … Continue reading

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Why a cup of tea means better fundraising

More than you probably realize, your fundraising has a lot to do with Japanese green tea. As they say in direct mail letters, let me explain. See, I’m a big fan of Japanese green tea. I drink it all the … Continue reading

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DON’T do this in fundraising appeals, and get better results

In fundraising appeals, you should always thank your donors for their support, right? Wrong! You can see why in this example. The direct mail appeal from a farm-advocacy nonprofit begins like this: “Let me express my personal thanks for your … Continue reading

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Easy way to tell if your nonprofit will survive and succeed

Here’s an easy way to find out whether your nonprofit is operating in a way that’s helping to ensure your current and future success. Not only is it easy, it takes nothing more than a few minutes of your time. … Continue reading

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5 emotional triggers for fundraising

How do you create a strong connection with your donors? One way is to use emotional triggers in appeals. Let’s take a look at some, discussed in my guest post, that you’ll want to know about: Altruism. Altruism is concern … Continue reading

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3 Reasons Why Your Non-Profit Should Add a Blog to Your Website

by guest blogger Joe Garecht, President of Garecht Fundraising Associates. Every non-profit wants to raise more money online.  But most non-profits struggle to get traction raising money on their websites.  One of the reasons why organizations struggle online is because … Continue reading

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Coronavirus fundraising – there’s a better way

Judging from what’s showing up in mailboxes and email inboxes, it looks like a lot of nonprofits are struggling with the messaging around the coronavirus crisis. But honestly, they’re making it much harder than it has to be. Take this … Continue reading

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