Tag Archives: donors
Two ways to begin a fundraising appeal – from Jerry Huntsinger
In Jerry Huntsinger’s “86 Tutorials in Creating Fundraising Letters and Packages,” he makes a point about how to begin a fundraising appeal. He makes his point with an example. It’s an appeal for a cancer charity. It begins: “Children shouldn’t … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged advertising, charity, copywriting, donor psychology, donors, fundraising, Fundraising copywriting, nonprofit
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What makes a good offer for a fundraising appeal and what makes a bad one
Why does the offer matter so much in direct mail fundraising? Let’s take a look at an appeal to find out. This is a fundraising appeal from a military nonprofit, and in the body of the letter, the first ask … Continue reading
Posted in copywriting, donor psychology
Tagged charity, copywriting, donor psychology, donors, fundraising, Fundraising copywriting, marketing, nonprofit
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Why a cup of tea means better fundraising
More than you probably realize, your fundraising has a lot to do with Japanese green tea. As they say in direct mail letters, let me explain. See, I’m a big fan of Japanese green tea. I drink it all the … Continue reading
DON’T do this in fundraising appeals, and get better results
In fundraising appeals, you should always thank your donors for their support, right? Wrong! You can see why in this example. The direct mail appeal from a farm-advocacy nonprofit begins like this: “Let me express my personal thanks for your … Continue reading
Easy way to tell if your nonprofit will survive and succeed
Here’s an easy way to find out whether your nonprofit is operating in a way that’s helping to ensure your current and future success. Not only is it easy, it takes nothing more than a few minutes of your time. … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged copywriting, donor psychology nonprofit, donors, fundraising
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5 emotional triggers for fundraising
How do you create a strong connection with your donors? One way is to use emotional triggers in appeals. Let’s take a look at some, discussed in my guest post, that you’ll want to know about: Altruism. Altruism is concern … Continue reading
Posted in copywriting, donor psychology
Tagged donor psychology, donors, fundraising, Fundraising copywriting
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3 Reasons Why Your Non-Profit Should Add a Blog to Your Website
by guest blogger Joe Garecht, President of Garecht Fundraising Associates. Every non-profit wants to raise more money online. But most non-profits struggle to get traction raising money on their websites. One of the reasons why organizations struggle online is because … Continue reading
Posted in fundraising, nonprofit
Tagged blogging, copywriting, donors, fundraising, Garecht Fundraising, nonprofit
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Coronavirus fundraising – there’s a better way
Judging from what’s showing up in mailboxes and email inboxes, it looks like a lot of nonprofits are struggling with the messaging around the coronavirus crisis. But honestly, they’re making it much harder than it has to be. Take this … Continue reading
Coronavirus fundraising and what not to do
Fundraising for the coronavirus emergency is, well, unusual so far. A soup kitchen sends an email with the subject line “A message from the president.” If you’re a donor scanning your email inbox, that could be just about anything. Then … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged advertising, charity, copywriting, donors, email, fundraising, nonprofit, Online fundraising
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Ask yourself, “Would I donate to this?”
A direct mail appeal from an international aid and relief charity opens with: “Five of Sayo’s children died because of dirty water. It’s hard to imagine, isn’t it?” Okay, we have a statement of need that maybe the donor can … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged charity, copywriting, donation, donor psychology, donors, fundraising, marketing, nonprofit
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Fundraising Copywriter George Crankovic 