Tag Archives: donors

Why a cup of tea means better fundraising

More than you probably realize, your fundraising has a lot to do with Japanese green tea. As they say in direct mail letters, let me explain. See, I’m a big fan of Japanese green tea. I drink it all the … Continue reading

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DON’T do this in fundraising appeals, and get better results

In fundraising appeals, you should always thank your donors for their support, right? Wrong! You can see why in this example. The direct mail appeal from a farm-advocacy nonprofit begins like this: “Let me express my personal thanks for your … Continue reading

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Easy way to tell if your nonprofit will survive and succeed

Here’s an easy way to find out whether your nonprofit is operating in a way that’s helping to ensure your current and future success. Not only is it easy, it takes nothing more than a few minutes of your time. … Continue reading

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5 emotional triggers for fundraising

How do you create a strong connection with your donors? One way is to use emotional triggers in appeals. Let’s take a look at some, discussed in my guest post, that you’ll want to know about: Altruism. Altruism is concern … Continue reading

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3 Reasons Why Your Non-Profit Should Add a Blog to Your Website

by guest blogger Joe Garecht, President of Garecht Fundraising Associates. Every non-profit wants to raise more money online.  But most non-profits struggle to get traction raising money on their websites.  One of the reasons why organizations struggle online is because … Continue reading

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Coronavirus fundraising – there’s a better way

Judging from what’s showing up in mailboxes and email inboxes, it looks like a lot of nonprofits are struggling with the messaging around the coronavirus crisis. But honestly, they’re making it much harder than it has to be. Take this … Continue reading

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Coronavirus fundraising and what not to do

Fundraising for the coronavirus emergency is, well, unusual so far. A soup kitchen sends an email with the subject line “A message from the president.” If you’re a donor scanning your email inbox, that could be just about anything. Then … Continue reading

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Ask yourself, “Would I donate to this?”

A direct mail appeal from an international aid and relief charity opens with: “Five of Sayo’s children died because of dirty water. It’s hard to imagine, isn’t it?” Okay, we have a statement of need that maybe the donor can … Continue reading

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The single best — and easiest — way to improve your fundraising

If you’re heading up a nonprofit (or part of the team that does), one of the best things you can do for your fundraising is to come to terms with a hard truth: You are not your donors. But don’t … Continue reading

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Are your fundraising appeals repetitive? Good

Effective copywriting for fundraising is weird. It has a lot of characteristics that seem to be the opposite of what’s right. One of these is repetition. Good copy for an appeal tends to repeat some things over and over. To … Continue reading

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