Tag Archives: donors
The single best — and easiest — way to improve your fundraising
If you’re heading up a nonprofit (or part of the team that does), one of the best things you can do for your fundraising is to come to terms with a hard truth: You are not your donors. But don’t … Continue reading
Posted in copywriting, donor psychology, fundraising, nonprofit
Tagged charity, copywriting, donor psychology, donors, fundraising, nonprofit
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Are your fundraising appeals repetitive? Good
Effective copywriting for fundraising is weird. It has a lot of characteristics that seem to be the opposite of what’s right. One of these is repetition. Good copy for an appeal tends to repeat some things over and over. To … Continue reading
Posted in copywriting, donor psychology, fundraising, nonprofit
Tagged advertising, behavior, copywriting, donor psychology, donors, fundraising, marketing
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When not to thank your donors
How to begin a fundraising appeal – that’s a tough one. You win or lose donors in those first few seconds. So the opening has to be spot on, and that’s not easy. Which is probably why so many appeals … Continue reading
Posted in copywriting, fundraising
Tagged copywriting, donation, donor psychology, donors, fundraising, nonprofit
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Another reason to send thank you letters to your donors
When it comes to thanking donors, this is a horror story: A donor writes a check for $50,000, sends it in to the charity, and waits and waits for days and then finally calls the charity to make sure it … Continue reading
Posted in copywriting, donor psychology, fundraising, nonprofit
Tagged charity, copywriting, donors, fundraising
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How to test smart for fundraising
The problem with the typical A/B test for a direct mail fundraising appeal or an email appeal is that it’s just too careful and conservative. That’s the point in this post from Seth’s blog. He says that we tend to … Continue reading
Posted in copywriting, fundraising, Uncategorized
Tagged behavior, copywriting, donors, fundraising
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What’s your fundraising war story?
When things go wrong with a fundraising appeal, it can seem like the end when it’s happening to you. But really, sometimes the lessons you learn in the school of hard knocks are the best ones – the ones you … Continue reading
Posted in copywriting, fundraising, nonprofit
Tagged copywriting, donors, fundraising
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Why informing donors doesn’t work in fundraising
It’s all too easy to think that if donors had enough information about a nonprofit’s work that they would donate in droves. But, unfortunately, that’s not the case. Truth is, as fundraisers we run into a roadblock called confirmation bias. … Continue reading
Posted in donor psychology, fundraising
Tagged donor psychology, donors, fundraising
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Is your fundraising too dramatic? Good!
Effective fundraising copywriting has some qualities that seem to get under the skin of the people who review it. Jeff Brooks has written about this on FutureFundraisingNow. It’s simple, repetitive, emotional, dramatic, and makes people uncomfortable. These are all good … Continue reading
Are you a good fundraiser? Try this simple self-check.
Your appeals get your donors involved and engaged in your nonprofit and mission, right? If you’re ready to find out, try this self-check. Call one of your donors out of the blue. You’ll be shocked. Because, odds are, your donor: … Continue reading
Posted in Uncategorized
Tagged copywriting, donors, fundraising, marketing, nonprofit
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Donors Are Nutty! This Might Help Explain Why
In a logical world, the bigger the problem is, the more donors would give to solve it. But people aren’t logical (it’s what makes us so much fun!). You’ve probably heard about the identifiable-victim effect. It tells us that donors … Continue reading
Fundraising Copywriter George Crankovic 