In direct response fundraising, what’s an offer?

Is it like the offer in commercial direct marketing, or is it completely different?

Why does the offer matter?

Is it really the most important thing in a letter appeal or email appeal, as some say?

If you include an offer in an appeal, won’t that just make your fundraising seem too transactional?

Is the offer just an exchange of money for outcomes, or does it do more to actually motivate and inspire donors to give?

Sure, an offer may work in a letter, but what if you’re more interested in your nonprofit’s brand. An offer doesn’t have anything to do with that, does it?

Good questions, all. Let’s take a closer look at some answers here: https://tinyurl.com/22e74ea4