Tag Archives: direct mail
The offer in fundraising
In direct response fundraising, what’s an offer? Is it like the offer in commercial direct marketing, or is it completely different? Why does the offer matter? Is it really the most important thing in a letter appeal or email appeal, … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged behavior, charity, copywriting, direct mail, donor psychology, donors, fundraising, Fundraising copywriting, marketing, nonprofit
Leave a comment
Fundraising Copywriter George Crankovic 