Tag Archives: fundraising

Email fundraising idea to test

There are lots of guidelines for fundraising emails about opt in, unsubscribe, and so on, that you’re probably well aware of. But in that required language is an opportunity to strengthen our fundraising messages. Hear me out. Most fundraising emails … Continue reading

Posted in copywriting, fundraising | Tagged , | Leave a comment

When thanking your donor is a weak fundraising approach

It seems like the most natural thing in the world to open a letter or email to a donor with something like: “Thank you so much for all of your generous support.” It’s putting attention on the donor. It’s conversational. … Continue reading

Posted in copywriting, fundraising | Tagged , | Leave a comment

Our idea of a “fundraising story” is way too small

Tell great stories. It’s the fundraising mantra. We’re led to believe that if our fundraising is going to have any hope of raising money that we have to be able to create protagonists, work out a plotline, and build the … Continue reading

Posted in fundraising | Tagged | Leave a comment

Why informing donors doesn’t work in fundraising

It’s all too easy to think that if donors had enough information about a nonprofit’s work that they would donate in droves. But, unfortunately, that’s not the case. Truth is, as fundraisers we run into a roadblock called confirmation bias. … Continue reading

Posted in donor psychology, fundraising | Tagged , , | Leave a comment

Why this typical human trait is the key to enticing your donors to give

Curiosity is a characteristic most people share, of course. But there’s something very curious about it. Before the 17th century throughout Europe, according to science writer Philip Ball, curiosity was frowned upon. It was thought of as meddling in things … Continue reading

Posted in copywriting | Tagged , | Leave a comment

Is your fundraising too dramatic? Good!

Effective fundraising copywriting has some qualities that seem to get under the skin of the people who review it. Jeff Brooks has written about this on FutureFundraisingNow. It’s simple, repetitive, emotional, dramatic, and makes people uncomfortable. These are all good … Continue reading

Posted in copywriting | Tagged , , | Leave a comment

Rage donating — what does it mean for our fundraising?

Donations to progressive charities took off after President Trump was elected. And since then, this kind of ‘backlash’ giving has come to be known as rage donating. It’s been called a lazy, middle-class citizen’s form of protest as well as a … Continue reading

Posted in donor psychology | Tagged , , | Leave a comment