Author Archives: George Crankovic

Year-end fundraising: easy way to get the messaging right

It’s true – now’s the time to start thinking about year-end fundraising. The end of the year is a crucial time for nonprofits, because most of the gifts that nonprofits receive come in during December. We’ve all seen that stats … Continue reading

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Fundraising: the 2 key “abilities”

Donor retention keeps falling, while donor skepticism keeps rising. So, it’s more important now than ever to connect with donors in a personal way if you expect to engage and keep them. But how? There are two key “abilities” that … Continue reading

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The 3 kinds of deadlines for fundraising appeals

You see deadlines all the time in fundraising appeals. But are they helping or hurting response? It depends. There are roughly three kinds of fundraising deadlines: Real deadlines, like year end, fiscal year end, Christmas, and others. Reasonable deadlines, like … Continue reading

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Is social media fundraising worth it?

With all the controversy about Facebook and selling user data and undermining user trust, it’s a good time to think about how and why we’re using social media for fundraising. It might not seem like it at first, but there’s … Continue reading

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Donor retention keeps falling – what to do about it

Donor retention was down again last year. It’s part of a steady downward trend that’s been going on for the past decade. What’s going on? There are four possible reasons for donors’ increasing lack of loyalty: Completing the story in … Continue reading

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5 ways to build rapport with donors

If we want to engage donors, it’s important to reach out to them on their terms and in ways that avoid being seen as too pushy or too salesy. So, we want to build a friendly rapport with donors and … Continue reading

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When “Donor as Hero” is wrong for fundraising

Lots of charities are telling their donors, “You’re a hero!” It’s become the go-to theme for fundraising of all kinds in a variety of sectors. But simply telling donors that they’re heroes falls way short of the goals of donor-centric … Continue reading

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