Tag Archives: charity

How to keep your donors interested in your fundraising appeal

It’s the age-old problem: how to engage the readers of your direct-response fundraising appeal to, first, start reading and then to continue reading. Luckily, we have some tips from Clarification blog: These are all good tips. But there’s one additional … Continue reading

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Two ways to begin a fundraising appeal – from Jerry Huntsinger

In Jerry Huntsinger’s “86 Tutorials in Creating Fundraising Letters and Packages,” he makes a point about how to begin a fundraising appeal. He makes his point with an example. It’s an appeal for a cancer charity. It begins: “Children shouldn’t … Continue reading

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What makes a good offer for a fundraising appeal and what makes a bad one

Why does the offer matter so much in direct mail fundraising? Let’s take a look at an appeal to find out. This is a fundraising appeal from a military nonprofit, and in the body of the letter, the first ask … Continue reading

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The envelope teaser

The burning question in direct mail fundraising? Should you use a teaser for the outside envelope of your next appeal, or not? Some say the plain, blank envelope is the best ‘teaser,’ a no-teaser kind of teaser. But if you … Continue reading

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Positioning for your nonprofit

Donors want to know that they’re making a difference with their gifts. That’s always been the case, and it’s even more true now with the current recession going on. So that’s why it’s important to take a look at your … Continue reading

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Make your fundraising appeal stronger with the right teaser

An appeal from a religious nonprofit has this teaser on the outside envelope: “It is necessary to be strong, in order to become great; that is our duty. Life is a struggle which we cannot avoid. We must triumph!” It’s … Continue reading

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Coronavirus fundraising – there’s a better way

Judging from what’s showing up in mailboxes and email inboxes, it looks like a lot of nonprofits are struggling with the messaging around the coronavirus crisis. But honestly, they’re making it much harder than it has to be. Take this … Continue reading

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How NOT to begin a fundraising appeal – and one way that almost always works

A fundraising appeal from a social services nonprofit opens with this: “What would we do without you? How would we help local families like Michelle’s?” That’s the opening paragraph, the first thing that donors will see, and for some, the … Continue reading

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Coronavirus fundraising and what not to do

Fundraising for the coronavirus emergency is, well, unusual so far. A soup kitchen sends an email with the subject line “A message from the president.” If you’re a donor scanning your email inbox, that could be just about anything. Then … Continue reading

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Ask yourself, “Would I donate to this?”

A direct mail appeal from an international aid and relief charity opens with: “Five of Sayo’s children died because of dirty water. It’s hard to imagine, isn’t it?” Okay, we have a statement of need that maybe the donor can … Continue reading

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