Tag Archives: charity
One sure way to make your fundraising better
The single best thing you can do to improve your fundraising? Come to terms with a hard truth: You are not your donors. They’re probably older than you, for one thing, which means they have a completely different frame of … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged advertising, charity, copywriting, donor psychology, donors, fundraising, Fundraising copywriting, marketing, nonprofit
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Want more of your regular donors to become monthly donors?
Nonprofits love monthly donors for obvious reasons. Monthly donors give consistently, require less frequent fundraising, and tend to be more loyal. But to get regular donors to opt into monthly donor status, you have to make this seem like something … Continue reading
Why this trait is essential for your fundraising
Curiosity. It’s a trait that virtually all people share, and it’s one that we definitely want to tap into for fundraising. Arousing curiosity is a tried and true way to get donors to notice your direct mail or email appeal, … Continue reading
Posted in copywriting, fundraising
Tagged charity, copywriting, donor psychology, fundraising, Fundraising copywriting, marketing, nonprofit
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How to keep your donors interested in your fundraising appeal
It’s the age-old problem: how to engage the readers of your direct-response fundraising appeal to, first, start reading and then to continue reading. Luckily, we have some tips from Clarification blog: These are all good tips. But there’s one additional … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged behavior, charity, copywriting, donor psychology, fundraising, Fundraising copywriting, marketing, nonprofit
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Two ways to begin a fundraising appeal – from Jerry Huntsinger
In Jerry Huntsinger’s “86 Tutorials in Creating Fundraising Letters and Packages,” he makes a point about how to begin a fundraising appeal. He makes his point with an example. It’s an appeal for a cancer charity. It begins: “Children shouldn’t … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged advertising, charity, copywriting, donor psychology, donors, fundraising, Fundraising copywriting, nonprofit
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What makes a good offer for a fundraising appeal and what makes a bad one
Why does the offer matter so much in direct mail fundraising? Let’s take a look at an appeal to find out. This is a fundraising appeal from a military nonprofit, and in the body of the letter, the first ask … Continue reading
Posted in copywriting, donor psychology
Tagged charity, copywriting, donor psychology, donors, fundraising, Fundraising copywriting, marketing, nonprofit
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The envelope teaser
The burning question in direct mail fundraising? Should you use a teaser for the outside envelope of your next appeal, or not? Some say the plain, blank envelope is the best ‘teaser,’ a no-teaser kind of teaser. But if you … Continue reading
Posted in copywriting, donor psychology, fundraising, nonprofit
Tagged behavior, charity, copywriting, donor psychology, fundraising, Fundraising copywriting, marketing, nonprofit
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Positioning for your nonprofit
Donors want to know that they’re making a difference with their gifts. That’s always been the case, and it’s even more true now with the current recession going on. So that’s why it’s important to take a look at your … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged advertising, charity, copywriting, donation, donor psychology, fundraising, Fundraising copywriting, nonprofit
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Make your fundraising appeal stronger with the right teaser
An appeal from a religious nonprofit has this teaser on the outside envelope: “It is necessary to be strong, in order to become great; that is our duty. Life is a struggle which we cannot avoid. We must triumph!” It’s … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged advertising, charity, copywriting, donation, donor psychology, fundraising, nonprofit
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Coronavirus fundraising – there’s a better way
Judging from what’s showing up in mailboxes and email inboxes, it looks like a lot of nonprofits are struggling with the messaging around the coronavirus crisis. But honestly, they’re making it much harder than it has to be. Take this … Continue reading
Fundraising Copywriter George Crankovic 