Tag Archives: charity

Are you shouting at your donors without realizing it?

Yes, most donors are Baby Boomers. They’re in their 60s or later. And they don’t like to be shouted at. Are you doing that in your mail appeals? You might be if you’ve bought into the idea that the bigger … Continue reading

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This can torpedo a fundraising appeal

There’s a structure that’s often used for fundraising appeals even though it’s not really all that good for getting donors to give. This post at the Better Fundraising Company blog shows us what this structure is, and it goes something … Continue reading

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Another reason to send thank you letters to your donors

When it comes to thanking donors, this is a horror story: A donor writes a check for $50,000, sends it in to the charity, and waits and waits for days and then finally calls the charity to make sure it … Continue reading

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What you need to know about GiveDirectly

Attention executive directors! Are you stressing about overhead costs? Staying up nights wondering how to prove the impact of your programs? Tying yourself into knots over infrastructure? Worry no more! Now you can forget infrastructure, forget staff, forget people in … Continue reading

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