Category Archives: fundraising
One sure way to make your fundraising better
The single best thing you can do to improve your fundraising? Come to terms with a hard truth: You are not your donors. They’re probably older than you, for one thing, which means they have a completely different frame of … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged advertising, charity, copywriting, donor psychology, donors, fundraising, Fundraising copywriting, marketing, nonprofit
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Want more of your regular donors to become monthly donors?
Nonprofits love monthly donors for obvious reasons. Monthly donors give consistently, require less frequent fundraising, and tend to be more loyal. But to get regular donors to opt into monthly donor status, you have to make this seem like something … Continue reading
Why this trait is essential for your fundraising
Curiosity. It’s a trait that virtually all people share, and it’s one that we definitely want to tap into for fundraising. Arousing curiosity is a tried and true way to get donors to notice your direct mail or email appeal, … Continue reading
Posted in copywriting, fundraising
Tagged charity, copywriting, donor psychology, fundraising, Fundraising copywriting, marketing, nonprofit
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When disaster fundraising works and when it doesn’t
If you haven’t already, you’ll probably soon receive a barrage of emails appealing to you for donations to help the victims of the horrible earthquake in Turkey and Syria. This is of course a worthy cause. The need is overwhelming. … Continue reading
How to keep your donors interested in your fundraising appeal
It’s the age-old problem: how to engage the readers of your direct-response fundraising appeal to, first, start reading and then to continue reading. Luckily, we have some tips from Clarification blog: These are all good tips. But there’s one additional … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged behavior, charity, copywriting, donor psychology, fundraising, Fundraising copywriting, marketing, nonprofit
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Two ways to begin a fundraising appeal – from Jerry Huntsinger
In Jerry Huntsinger’s “86 Tutorials in Creating Fundraising Letters and Packages,” he makes a point about how to begin a fundraising appeal. He makes his point with an example. It’s an appeal for a cancer charity. It begins: “Children shouldn’t … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged advertising, charity, copywriting, donor psychology, donors, fundraising, Fundraising copywriting, nonprofit
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The envelope teaser
The burning question in direct mail fundraising? Should you use a teaser for the outside envelope of your next appeal, or not? Some say the plain, blank envelope is the best ‘teaser,’ a no-teaser kind of teaser. But if you … Continue reading
Posted in copywriting, donor psychology, fundraising, nonprofit
Tagged behavior, charity, copywriting, donor psychology, fundraising, Fundraising copywriting, marketing, nonprofit
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What’s wrong with thanking donors?
I just got an email with the subject line “I’m so grateful.” Let’s see what this is all about. Turns out it’s from a rescue mission, an organization that I love and support. Here’s the text of the email: Dear … Continue reading
Your fundraising appeals – too much emotion? Or not enough?
In your fundraising appeals, is it better to use facts or feelings? Logic or emotion? Before you answer, let’s take a look at an example, and you can judge based on your own reaction. It’s an appeal from a conservation … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged donor psychology, fundraising, fundraising appeals, Fundraising copywriting
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Why a cup of tea means better fundraising
More than you probably realize, your fundraising has a lot to do with Japanese green tea. As they say in direct mail letters, let me explain. See, I’m a big fan of Japanese green tea. I drink it all the … Continue reading
Fundraising Copywriter George Crankovic 