Category Archives: fundraising

When donor centrism is at odds with your donors

Donor centrism means putting the donor at the center of the organization’s fundraising and, in fact, everything the organization does. It means, as fundraising expert Simone Joyaux says, building trust — trust that donors play a critical role in the … Continue reading

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The 10 Percent Solution in Fundraising. Or, Why Messaging Rules

The standard in direct marketing, whether it’s fundraising or for-profit marketing, is that the mailing list will account for 60 percent of your success or failure … the offer accounts for 30 percent … and the creative? Just 10 percent. … Continue reading

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Isn’t it time for one-click online donating?

Amazon is the source for everything on the Internet. And according to NPR, it has held the patent on a process that has probably been largely responsible for its phenomenal growth. It’s one-click checkout. If you’ve ordered anything on Amazon … Continue reading

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Why donors give

Thanks go to fundraising expert Tom Ahern for this. In his excellent e-newsletter, he included the moving and inspiring words of Damian O’Broin on why he’s a fundraiser. The occasion was the opening of the 2017 Ask Direct Fundraising Summer … Continue reading

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Email fundraising idea to test

There are lots of guidelines for fundraising emails about opt in, unsubscribe, and so on, that you’re probably well aware of. But in that required language is an opportunity to strengthen our fundraising messages. Hear me out. Most fundraising emails … Continue reading

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When thanking your donor is a weak fundraising approach

It seems like the most natural thing in the world to open a letter or email to a donor with something like: “Thank you so much for all of your generous support.” It’s putting attention on the donor. It’s conversational. … Continue reading

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Our idea of a “fundraising story” is way too small

Tell great stories. It’s the fundraising mantra. We’re led to believe that if our fundraising is going to have any hope of raising money that we have to be able to create protagonists, work out a plotline, and build the … Continue reading

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