Category Archives: copywriting

Not doing a year-end appeal? Uh-Oh

December is the biggest giving month. So, if you’re not doing a year-end appeal, you’re probably missing out. That’s because, according to nonprofit software firm Neon: 31% of all annual giving takes place in December. 12% of all giving happens … Continue reading

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What’s missing from your fundraising multiplier offer?

Is your multiplier offer working as well as it could be? What’s missing? Maybe something critical. Multiplier offers are pretty common in fundraising, and there’s a good reason for that. Telling your donors that their gift will do two times, … Continue reading

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Year-end fundraising: easy way to get the messaging right

It’s true – now’s the time to start thinking about year-end fundraising. The end of the year is a crucial time for nonprofits, because most of the gifts that nonprofits receive come in during December. We’ve all seen that stats … Continue reading

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Fundraising: the 2 key “abilities”

Donor retention keeps falling, while donor skepticism keeps rising. So, it’s more important now than ever to connect with donors in a personal way if you expect to engage and keep them. But how? There are two key “abilities” that … Continue reading

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The 3 kinds of deadlines for fundraising appeals

You see deadlines all the time in fundraising appeals. But are they helping or hurting response? It depends. There are roughly three kinds of fundraising deadlines: Real deadlines, like year end, fiscal year end, Christmas, and others. Reasonable deadlines, like … Continue reading

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Is social media fundraising worth it?

With all the controversy about Facebook and selling user data and undermining user trust, it’s a good time to think about how and why we’re using social media for fundraising. It might not seem like it at first, but there’s … Continue reading

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Donor retention keeps falling – what to do about it

Donor retention was down again last year. It’s part of a steady downward trend that’s been going on for the past decade. What’s going on? There are four possible reasons for donors’ increasing lack of loyalty: Completing the story in … Continue reading

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