Category Archives: copywriting
What is it about direct mail for fundraising?
Mail is still the most productive channel for fundraising. More than email, internet, phone, social media, or any other medium you can dream up. Why? Jerry Huntsinger in his Eighty-Six Tutorials on Creating Fundraising Letters and Packages explains it perfectly: … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged behavior, copywriting, fundraising
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You have to move donors to get them to give
Connecting with donors, listening to donors, donor love, donor centrism, making the donor feel like a hero – these are all fine and useful concepts. They show how to think about fundraising. But we can’t escape the fact that at … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged copywriting, fundraising
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The easy way to boost fundraising response
It’s probably something you don’t give much attention to when you’re creating a fundraising appeal. Most of us don’t, I’d bet. That’s because it’s so simple that it gets overlooked. It’s this: making the date of the appeal a prominent … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged behavior, copywriting, fundraising
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Is this the exception to the ‘no statistics in fundraising appeals’ rule?
Tell an emotional story about one person. That’s the guideline for creating donor-focused fundraising that connects with donors and motivates them to give. An example from Claire Axelrad at Clarification blog drives this point home. One headline says “24,000 children … Continue reading
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Tagged copywriting, fundraising
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What’s your fundraising war story?
When things go wrong with a fundraising appeal, it can seem like the end when it’s happening to you. But really, sometimes the lessons you learn in the school of hard knocks are the best ones – the ones you … Continue reading
Posted in copywriting, fundraising, nonprofit
Tagged copywriting, donors, fundraising
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Here’s the point if you want to raise funds
Generalities are okay in fundraising. But that’s the problem – they’re just okay. They don’t work as well as specifics to get donors inspired and motivated to give. Specifics – that’s the point in this post at Future Fundraising Now. … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged behavior, copywriting, fundraising
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Worrying about your year-end appeal?
What you need is information. It’s here, and it’s free: The Straight-Talk Guide to Year-End Fundraising. Download it now, free, and discover: What you’re missing if you don’t engage your donors at this critical time of year. Mid-level donors – … Continue reading
Posted in copywriting, fundraising, Online fundraising
Tagged copywriting, fundraising, Online fundraising
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