Category Archives: copywriting
The right offer for your year-end appeal
Like all appeals, your year-end appeal should start with a solid offer. The fundraising offer is a statement of what the donor receives in return for giving. It’s the deal, the transaction, the quid pro quo. It’s how the donor … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged copywriting, fundraising, nonprofit
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Not doing a year-end appeal? Uh-Oh
December is the biggest giving month. So, if you’re not doing a year-end appeal, you’re probably missing out. That’s because, according to nonprofit software firm Neon: 31% of all annual giving takes place in December. 12% of all giving happens … Continue reading
Posted in copywriting, fundraising
Tagged copywriting, donor psychology, fundraising
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What’s missing from your fundraising multiplier offer?
Is your multiplier offer working as well as it could be? What’s missing? Maybe something critical. Multiplier offers are pretty common in fundraising, and there’s a good reason for that. Telling your donors that their gift will do two times, … Continue reading
Year-end fundraising: easy way to get the messaging right
It’s true – now’s the time to start thinking about year-end fundraising. The end of the year is a crucial time for nonprofits, because most of the gifts that nonprofits receive come in during December. We’ve all seen that stats … Continue reading
Posted in copywriting, fundraising, Uncategorized
Tagged copywriting, fundraising, nonprofit
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Fundraising: the 2 key “abilities”
Donor retention keeps falling, while donor skepticism keeps rising. So, it’s more important now than ever to connect with donors in a personal way if you expect to engage and keep them. But how? There are two key “abilities” that … Continue reading
The 3 kinds of deadlines for fundraising appeals
You see deadlines all the time in fundraising appeals. But are they helping or hurting response? It depends. There are roughly three kinds of fundraising deadlines: Real deadlines, like year end, fiscal year end, Christmas, and others. Reasonable deadlines, like … Continue reading
Is social media fundraising worth it?
With all the controversy about Facebook and selling user data and undermining user trust, it’s a good time to think about how and why we’re using social media for fundraising. It might not seem like it at first, but there’s … Continue reading
Posted in copywriting, fundraising, Online fundraising
Tagged copywriting, Online fundraising
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