Category Archives: donor psychology

Are you shouting at your donors without realizing it?

Yes, most donors are Baby Boomers. They’re in their 60s or later. And they don’t like to be shouted at. Are you doing that in your mail appeals? You might be if you’ve bought into the idea that the bigger … Continue reading

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This can torpedo a fundraising appeal

There’s a structure that’s often used for fundraising appeals even though it’s not really all that good for getting donors to give. This post at the Better Fundraising Company blog shows us what this structure is, and it goes something … Continue reading

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Get fundraising emails opened

With all the articles and blog posts on email fundraising, it’s easy to get the impression that the subject line reigns supreme in the ongoing battle to get fundraising emails opened. It’s not that the subject line doesn’t matter – … Continue reading

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Another reason to send thank you letters to your donors

When it comes to thanking donors, this is a horror story: A donor writes a check for $50,000, sends it in to the charity, and waits and waits for days and then finally calls the charity to make sure it … Continue reading

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When to use a plain envelope in fundraising

In Gulliver’s Travels, our intrepid explorer finds himself in Lilliput, where two factions of Lilliputians are in dispute. On one side are the Big-Endians, who break their boiled eggs at the big end, while on the other side are the … Continue reading

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What’s an offer in fundraising?

The offer is one of the most underutilized aspects of fundraising. Is that because of how we tend to think about it? One definition of the fundraising offer is that it’s what the donor’s gift will accomplish. That’s true – … Continue reading

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Is this the end for digital fundraising?

Yes, yes, we all know: the future of fundraising is digital, and direct mail is dead. So it’s all sunshine and rainbows on the digital fundraising side, then – right? Uh, not exactly. According to A love letter to digital … Continue reading

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