Category Archives: donor psychology

5 ways to build rapport with donors

If we want to engage donors, it’s important to reach out to them on their terms and in ways that avoid being seen as too pushy or too salesy. So, we want to build a friendly rapport with donors and … Continue reading

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When “Donor as Hero” is wrong for fundraising

Lots of charities are telling their donors, “You’re a hero!” It’s become the go-to theme for fundraising of all kinds in a variety of sectors. But simply telling donors that they’re heroes falls way short of the goals of donor-centric … Continue reading

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When donor centrism is at odds with your donors

Donor centrism means putting the donor at the center of the organization’s fundraising and, in fact, everything the organization does. It means, as fundraising expert Simone Joyaux says, building trust — trust that donors play a critical role in the … Continue reading

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Why donors give

Thanks go to fundraising expert Tom Ahern for this. In his excellent e-newsletter, he included the moving and inspiring words of Damian O’Broin on why he’s a fundraiser. The occasion was the opening of the 2017 Ask Direct Fundraising Summer … Continue reading

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Why informing donors doesn’t work in fundraising

It’s all too easy to think that if donors had enough information about a nonprofit’s work that they would donate in droves. But, unfortunately, that’s not the case. Truth is, as fundraisers we run into a roadblock called confirmation bias. … Continue reading

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Rage donating — what does it mean for our fundraising?

Donations to progressive charities took off after President Trump was elected. And since then, this kind of ‘backlash’ giving has come to be known as rage donating. It’s been called a lazy, middle-class citizen’s form of protest as well as a … Continue reading

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What’s wrong with using emotion in fundraising?

When we use strong emotions in our donor appeals, is it poverty porn or just good fundraising? See my guest post on the topic here. One of the conclusions of a recent article in SOFI is that negative emotions can … Continue reading

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