Tag Archives: marketing

When to use a plain envelope in fundraising

In Gulliver’s Travels, our intrepid explorer finds himself in Lilliput, where two factions of Lilliputians are in dispute. On one side are the Big-Endians, who break their boiled eggs at the big end, while on the other side are the … Continue reading

Posted in copywriting, donor psychology, fundraising, nonprofit | Tagged , , , , | Leave a comment

What’s an offer in fundraising?

The offer is one of the most underutilized aspects of fundraising. Is that because of how we tend to think about it? One definition of the fundraising offer is that it’s what the donor’s gift will accomplish. That’s true – … Continue reading

Posted in copywriting, donor psychology, fundraising | Tagged , , , | Leave a comment

Are you a good fundraiser? Try this simple self-check.

Your appeals get your donors involved and engaged in your nonprofit and mission, right? If you’re ready to find out, try this self-check. Call one of your donors out of the blue. You’ll be shocked. Because, odds are, your donor: … Continue reading

Posted in Uncategorized | Tagged , , , , | Leave a comment

Book review: “Everyone at a Nonprofit Is a Fundraiser”

“Your nonprofit is siloed.” That’s something you never want to hear. If you do, then your organization’s departments all have their own agendas, lack a common vision, and fail to communicate with each other. Everyone is working at cross-purposes, trying … Continue reading

Posted in Uncategorized | Tagged , , , | Leave a comment

How to Use Verbal Images in Fundraising Copy

When it comes to engaging your donors, you can’t just tell. You have to show. And you do it with verbal images. See my article in Fundraising Success magazine: 7 Ways to Use Verbal Images to Pull Donors into Your … Continue reading

Posted in fundraising | Tagged , , , | Leave a comment

One of the real lessons from Obama fundraising

By now the fundraising tips to be gleaned from Obama’s 2012 fundraising strategy have been picked over by just about everyone. You know — the casual tone in emails, unconventional subject lines like “hey” and “wow,” the low-dollar asks, the … Continue reading

Posted in fundraising | Tagged , , , | Leave a comment

Profiting from nonprofits?

You might think that tough-minded, profit-motivated, practical business people wouldn’t have much to learn from a bunch of granola-crunchers working in nonprofits. You’d be wrong. The nonprofit sector is a huge enterprise. Think of The Salvation Army. Think of the … Continue reading

Posted in fundraising | Tagged , | Leave a comment