Tag Archives: advertising

Get fundraising emails opened

With all the articles and blog posts on email fundraising, it’s easy to get the impression that the subject line reigns supreme in the ongoing battle to get fundraising emails opened. It’s not that the subject line doesn’t matter – … Continue reading

Posted in copywriting, donor psychology, fundraising | Tagged , , , , | Leave a comment

When to use a plain envelope in fundraising

In Gulliver’s Travels, our intrepid explorer finds himself in Lilliput, where two factions of Lilliputians are in dispute. On one side are the Big-Endians, who break their boiled eggs at the big end, while on the other side are the … Continue reading

Posted in copywriting, donor psychology, fundraising, nonprofit | Tagged , , , , | Leave a comment

Another cross-channel strategy to (maybe) add to the list

A lot of donor activity these days is cross-channel. A typical cross-channel matchup is direct mail and website. Another is direct mail and email. Now we can add one more to the list — TV and twitter. Well, maybe. This is … Continue reading

Posted in fundraising | Tagged , | Leave a comment