Tag Archives: advertising
When to use a plain envelope in fundraising
In Gulliver’s Travels, our intrepid explorer finds himself in Lilliput, where two factions of Lilliputians are in dispute. On one side are the Big-Endians, who break their boiled eggs at the big end, while on the other side are the … Continue reading
Posted in copywriting, donor psychology, fundraising, nonprofit
Tagged advertising, copywriting, fundraising, marketing, nonprofit
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Another cross-channel strategy to (maybe) add to the list
A lot of donor activity these days is cross-channel. A typical cross-channel matchup is direct mail and website. Another is direct mail and email. Now we can add one more to the list — TV and twitter. Well, maybe. This is … Continue reading
