Tag Archives: donor psychology

“The Science of Ask Strings” and a surprising idea to test for fundraising results

The gift string is one of the most overlooked parts of fundraising but also one of the most important. That’s the assertion in “The Science of Ask Strings,” a fascinating paper by Nick Ellinger. (You can download it here.) Ellinger … Continue reading

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When stories in appeals kill your fundraising results

With all the articles, blog posts, and white papers about storytelling in fundraising, it’s easy to think that all you have to do is drop a story into an appeal and there you go — success. Not necessarily so. See … Continue reading

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When too much emphasis ruins your fundraising appeal

To add emphasis to fundraising copy, you can use boldface, italics, underling, all caps, and even asterisks and other symbols. But if you overuse them, as legendary adman Herschell Gordon Lewis says, “When you emphasize everything, you emphasize nothing.” Sometimes … Continue reading

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What political speeches can teach us about fundraising

When they’re speechifying, politicians want their audiences to respond, and they love it when a line in a speech sets off thunderous applause. But they don’t leave this to chance. They use specific techniques to get a response, and getting … Continue reading

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One big reason to ramp up your major donor marketing

Now’s the time to do more than ever to engage major donors, and here’s why. The U.S. economy is minting new millionaires at a stunning pace. According to one study, the number of millionaire households shot up from 13.7 million … Continue reading

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Is this the easiest, most direct way to motivate donors to give?

It’s no secret that giving confers all kinds of benefits to donors. People who give are generally happier and even healthier than non-givers. But if that’s true, then how would donors react if we pointed out those benefits in an … Continue reading

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Afraid of missing out? You’re not alone

Social proof is a powerful motivator in fundraising. We might, for example, localize an appeal with the donor’s city name to imply that others in the neighborhood are giving, or we might add “Many donors give this amount” on a … Continue reading

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