Tag Archives: direct response fundraising
These 3 things are probably killing your fundraising
There are three big misconceptions that nonprofits tend to have about direct response fundraising. They’ll definitely bring down your results. Misconception 1: “Too much mail will turn donors off.” The fact is that donors like to give and want to … Continue reading
When fundraising is too cautious for its own good
You can just see the fundraising team around a conference table trying to create an appeal that doesn’t draw any complaints, doesn’t raise even one hackle, doesn’t offend in any way, real or imagined. And the result is this: For … Continue reading
Fundraising Copywriter George Crankovic 