Author Archives: George Crankovic

8 questions to ask to get inside your donor’s head

The better you know your donor, the better your appeal is going to be. That’s obvious. The problem is your donor is probably coming from a completely different experiential background. How do you get inside that person’s head? Luckily, the … Continue reading

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How to begin a fundraising appeal

What should come first in a fundraising appeal? It’s an important question. Maybe even the most important question. Because if you fail to capture your donor’s attention at the start, there’s not much chance she’s going read the rest of … Continue reading

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FREE Fundraising Guide. Download it here:

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What’s wrong with thanking donors?

I just got an email with the subject line “I’m so grateful.” Let’s see what this is all about. Turns out it’s from a rescue mission, an organization that I love and support. Here’s the text of the email: Dear … Continue reading

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Your fundraising appeals – too much emotion? Or not enough?

In your fundraising appeals, is it better to use facts or feelings? Logic or emotion? Before you answer, let’s take a look at an example, and you can judge based on your own reaction. It’s an appeal from a conservation … Continue reading

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Why a cup of tea means better fundraising

More than you probably realize, your fundraising has a lot to do with Japanese green tea. As they say in direct mail letters, let me explain. See, I’m a big fan of Japanese green tea. I drink it all the … Continue reading

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DON’T do this in fundraising appeals, and get better results

In fundraising appeals, you should always thank your donors for their support, right? Wrong! You can see why in this example. The direct mail appeal from a farm-advocacy nonprofit begins like this: “Let me express my personal thanks for your … Continue reading

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Try this to increase fundraising response

One of the best ways to boost the response of your direct mail fundraising appeal isn’t what you might think. It’s to send an email. Mail and email complement each other, creating better response than either would separately. That’s one … Continue reading

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Easy way to tell if your nonprofit will survive and succeed

Here’s an easy way to find out whether your nonprofit is operating in a way that’s helping to ensure your current and future success. Not only is it easy, it takes nothing more than a few minutes of your time. … Continue reading

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5 emotional triggers for fundraising

How do you create a strong connection with your donors? One way is to use emotional triggers in appeals. Let’s take a look at some, discussed in my guest post, that you’ll want to know about: Altruism. Altruism is concern … Continue reading

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