Category Archives: nonprofit

When to use a plain envelope in fundraising

In Gulliver’s Travels, our intrepid explorer finds himself in Lilliput, where two factions of Lilliputians are in dispute. On one side are the Big-Endians, who break their boiled eggs at the big end, while on the other side are the … Continue reading

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The best reason to ask your donors more often to give

Lots of charities are shy about asking for donations. They don’t want to mail or email too often out of fear of seeming too pushy. And even in their appeals themselves, it seems like they’re trying to work up the … Continue reading

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What’s your fundraising war story?

When things go wrong with a fundraising appeal, it can seem like the end when it’s happening to you. But really, sometimes the lessons you learn in the school of hard knocks are the best ones – the ones you … Continue reading

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Fundraising: the 2 key “abilities”

Donor retention keeps falling, while donor skepticism keeps rising. So, it’s more important now than ever to connect with donors in a personal way if you expect to engage and keep them. But how? There are two key “abilities” that … Continue reading

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How too much collaboration ruins fundraising appeals

There’s this idea that people seem to accept without even thinking about it. It’s the idea that all work is teamwork … that nothing can happen without the involvement of anyone and everyone … that any kind of collaboration is … Continue reading

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The blank outside envelope – is it a good idea for your fundraising appeals?

People say that if you want to increase the open rates for direct mail fundraising, use a blank outside envelope. No teaser. No organization logo. Nothing to signal that it’s a fundraising letter or even whom it’s coming from. Or, … Continue reading

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When donor centrism is at odds with your donors

Donor centrism means putting the donor at the center of the organization’s fundraising and, in fact, everything the organization does. It means, as fundraising expert Simone Joyaux says, building trust — trust that donors play a critical role in the … Continue reading

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