Category Archives: nonprofit

Your year-end appeal: last-minute help, free

It’s time to get your year-end appeal (online and offline) set up, nailed down, and ready to go. If you’ve been putting it off … or if you already have an appeal prepared and want a gut-check before you launch, … Continue reading

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Year-end fundraising – what you should be doing now

To raise more money with your year-end appeal, one of the first things to do is to make sure you have a solid offer. The fundraising offer is a statement of what the donor receives in return for giving. It’s … Continue reading

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This can torpedo a fundraising appeal

There’s a structure that’s often used for fundraising appeals even though it’s not really all that good for getting donors to give. This post at the Better Fundraising Company blog shows us what this structure is, and it goes something … Continue reading

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Another reason to send thank you letters to your donors

When it comes to thanking donors, this is a horror story: A donor writes a check for $50,000, sends it in to the charity, and waits and waits for days and then finally calls the charity to make sure it … Continue reading

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When to use a plain envelope in fundraising

In Gulliver’s Travels, our intrepid explorer finds himself in Lilliput, where two factions of Lilliputians are in dispute. On one side are the Big-Endians, who break their boiled eggs at the big end, while on the other side are the … Continue reading

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The best reason to ask your donors more often to give

Lots of charities are shy about asking for donations. They don’t want to mail or email too often out of fear of seeming too pushy. And even in their appeals themselves, it seems like they’re trying to work up the … Continue reading

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What’s your fundraising war story?

When things go wrong with a fundraising appeal, it can seem like the end when it’s happening to you. But really, sometimes the lessons you learn in the school of hard knocks are the best ones – the ones you … Continue reading

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