Category Archives: nonprofit

One reason why fundraising appeals go bad

“The letter doesn’t sound like me.” That’s something a president/CEO or executive director of a nonprofit might say when she’s reviewing a fundraising appeal. It’s actually a frequent comment, and it’s understandable, really. After all, the president probably believes passionately … Continue reading

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The single best — and easiest — way to improve your fundraising

If you’re heading up a nonprofit (or part of the team that does), one of the best things you can do for your fundraising is to come to terms with a hard truth: You are not your donors. But don’t … Continue reading

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Are your fundraising appeals repetitive? Good

Effective copywriting for fundraising is weird. It has a lot of characteristics that seem to be the opposite of what’s right. One of these is repetition. Good copy for an appeal tends to repeat some things over and over. To … Continue reading

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New Year’s Fundraising Resolution: Connect with your mid-level donors

You probably hear a lot about mid-level donors, and that’s for good reason. For most nonprofits, these donors represent the single largest opportunity for short-term and long-term growth. Cultivating mid-level donors increases their giving but also cultivates donors who can … Continue reading

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New Year’s Fundraising Resolution: Reconnect with lapsed donors

One way to start 2020 off right is to reactivate lapsed donors. They’re not a lost cause. But you have to be strategic about winning them back. First, realize that they’re not sitting around thinking, “Wow, I haven’t given to … Continue reading

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Your year-end appeal: last-minute help, free

It’s time to get your year-end appeal (online and offline) set up, nailed down, and ready to go. If you’ve been putting it off … or if you already have an appeal prepared and want a gut-check before you launch, … Continue reading

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Year-end fundraising – what you should be doing now

To raise more money with your year-end appeal, one of the first things to do is to make sure you have a solid offer. The fundraising offer is a statement of what the donor receives in return for giving. It’s … Continue reading

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This can torpedo a fundraising appeal

There’s a structure that’s often used for fundraising appeals even though it’s not really all that good for getting donors to give. This post at the Better Fundraising Company blog shows us what this structure is, and it goes something … Continue reading

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Another reason to send thank you letters to your donors

When it comes to thanking donors, this is a horror story: A donor writes a check for $50,000, sends it in to the charity, and waits and waits for days and then finally calls the charity to make sure it … Continue reading

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When to use a plain envelope in fundraising

In Gulliver’s Travels, our intrepid explorer finds himself in Lilliput, where two factions of Lilliputians are in dispute. On one side are the Big-Endians, who break their boiled eggs at the big end, while on the other side are the … Continue reading

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