Tag Archives: business
Why your fundraising needs a strong offer
In fundraising, a strong offer is a clear statement about what your donor will do and what she’ll receive in return. It’s the deal, the transaction, the quid pro quo. But it’s something more, too. Your offer is the emotional … Continue reading
Posted in copywriting, fundraising
Tagged advertising, behavior, business, charity, copywriting, donor psychology, donors, fundraising, Fundraising copywriting, marketing, news, nonprofit
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One of the real lessons from Obama fundraising
By now the fundraising tips to be gleaned from Obama’s 2012 fundraising strategy have been picked over by just about everyone. You know — the casual tone in emails, unconventional subject lines like “hey” and “wow,” the low-dollar asks, the … Continue reading
Fundraising Copywriter George Crankovic 