Tag Archives: donation
How to raise more funds with storytelling
There’s a lot of talk about storytelling in fundraising, and it’s easy to get the idea that all you have to do is throw in a story about a beneficiary to create an appeal that does gangbusters. It’s not that … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged behavior, copywriting, donation, donor psychology, fundraising, Fundraising copywriting, marketing, nonprofit
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Positioning for your nonprofit
Donors want to know that they’re making a difference with their gifts. That’s always been the case, and it’s even more true now with the current recession going on. So that’s why it’s important to take a look at your … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged advertising, charity, copywriting, donation, donor psychology, fundraising, Fundraising copywriting, nonprofit
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Make your fundraising appeal stronger with the right teaser
An appeal from a religious nonprofit has this teaser on the outside envelope: “It is necessary to be strong, in order to become great; that is our duty. Life is a struggle which we cannot avoid. We must triumph!” It’s … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged advertising, charity, copywriting, donation, donor psychology, fundraising, nonprofit
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Ask yourself, “Would I donate to this?”
A direct mail appeal from an international aid and relief charity opens with: “Five of Sayo’s children died because of dirty water. It’s hard to imagine, isn’t it?” Okay, we have a statement of need that maybe the donor can … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged charity, copywriting, donation, donor psychology, donors, fundraising, marketing, nonprofit
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New Year’s Fundraising Resolution: Connect with your mid-level donors
You probably hear a lot about mid-level donors, and that’s for good reason. For most nonprofits, these donors represent the single largest opportunity for short-term and long-term growth. Cultivating mid-level donors increases their giving but also cultivates donors who can … Continue reading
Posted in copywriting, fundraising, nonprofit
Tagged copywriting, donation, donor psychology, fundraising, nonprofit
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New Year’s Fundraising Resolution: Reconnect with lapsed donors
One way to start 2020 off right is to reactivate lapsed donors. They’re not a lost cause. But you have to be strategic about winning them back. First, realize that they’re not sitting around thinking, “Wow, I haven’t given to … Continue reading
Posted in copywriting, donor psychology, fundraising, nonprofit
Tagged behavior, charity, copywriting, donation, donor psychology, fundraising
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When not to thank your donors
How to begin a fundraising appeal – that’s a tough one. You win or lose donors in those first few seconds. So the opening has to be spot on, and that’s not easy. Which is probably why so many appeals … Continue reading
Posted in copywriting, fundraising
Tagged copywriting, donation, donor psychology, donors, fundraising, nonprofit
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Are you shouting at your donors without realizing it?
Yes, most donors are Baby Boomers. They’re in their 60s or later. And they don’t like to be shouted at. Are you doing that in your mail appeals? You might be if you’ve bought into the idea that the bigger … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged advertising, behavior, charity, copywriting, donation, fundraising
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This can torpedo a fundraising appeal
There’s a structure that’s often used for fundraising appeals even though it’s not really all that good for getting donors to give. This post at the Better Fundraising Company blog shows us what this structure is, and it goes something … Continue reading
Posted in copywriting, donor psychology, fundraising, nonprofit
Tagged behavior, charity, copywriting, donation, donor psychology, fundraising
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Fundraising Copywriter George Crankovic 