Tag Archives: email

Coronavirus fundraising and what not to do

Fundraising for the coronavirus emergency is, well, unusual so far. A soup kitchen sends an email with the subject line “A message from the president.” If you’re a donor scanning your email inbox, that could be just about anything. Then … Continue reading

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Your year-end appeal: last-minute help, free

It’s time to get your year-end appeal (online and offline) set up, nailed down, and ready to go. If you’ve been putting it off … or if you already have an appeal prepared and want a gut-check before you launch, … Continue reading

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This phony best practice for subject lines has to go

You’re creating an e-appeal, and suddenly you’re staring up at the north face of the 70,000-ft mountain you must climb. You have to write the subject line. It has to stand out in the inbox, intrigue your donors, motivate them … Continue reading

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