Tag Archives: news
Why your fundraising needs a strong offer
In fundraising, a strong offer is a clear statement about what your donor will do and what she’ll receive in return. It’s the deal, the transaction, the quid pro quo. But it’s something more, too. Your offer is the emotional … Continue reading
Posted in copywriting, fundraising
Tagged advertising, behavior, business, charity, copywriting, donor psychology, donors, fundraising, Fundraising copywriting, marketing, news, nonprofit
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When not to use a freemium in direct mail fundraising
Why would a nonprofit tout their stewardship of donors’ money in an appeal and then throw in a bunch of free stuff? Not sure. But that’s what this one did. The appeal is from an international aid and relief charity. … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged advertising, behavior, charity, copywriting, donor psychology, fundraising, Fundraising copywriting, marketing, news, nonprofit
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How two nonprofits are reacting in the Trump era
Lately, many nonprofits are finding that they have to worry about something they never even considered before. Sure, they had the usual worries about donor attrition, revenue, acquisition, retention, and so on. But now, on top of all that, they … Continue reading
Posted in copywriting, donor psychology, fundraising, nonprofit
Tagged advertising, behavior, charity, copywriting, donor psychology, donors, fundraising, music, news, nonprofit, poetry, politics, writing
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Fundraising Copywriter George Crankovic 