Tag Archives: writing
How two nonprofits are reacting in the Trump era
Lately, many nonprofits are finding that they have to worry about something they never even considered before. Sure, they had the usual worries about donor attrition, revenue, acquisition, retention, and so on. But now, on top of all that, they … Continue reading
Posted in copywriting, donor psychology, fundraising, nonprofit
Tagged advertising, behavior, charity, copywriting, donor psychology, donors, fundraising, music, news, nonprofit, poetry, politics, writing
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Grammar rules you can’t break in fundraising copy and some you can
Grammar rules? For fundraising copy? Yes. Hold on a minute. Shouldn’t fundraising copy be all informal and conversational? And doesn’t “conversational” mean that we routinely break so-called grammar rules and begin sentences with “and” or “but,” use contractions, end sentences … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged advertising, charity, copywriting, donors, english, fundraising, Fundraising copywriting, grammar, language, marketing, nonprofit, writing, writing-tips
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Why is the copy for direct response fundraising so weird?
It’s not weird, really. But it is way different from academic, business, or journalistic writing, and so it can seem weird to the (uninitiated) people at nonprofits who review copy. As my article in NonprofitPRO points out: Good copy is … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged behavior, books, charity, copywriting, donor psychology, fundraising, Fundraising copywriting, marketing, nonprofit, writing
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Fundraising Copywriter George Crankovic 