Author Archives: George Crankovic
New Year’s Fundraising Resolution: Reconnect with lapsed donors
One way to start 2020 off right is to reactivate lapsed donors. They’re not a lost cause. But you have to be strategic about winning them back. First, realize that they’re not sitting around thinking, “Wow, I haven’t given to … Continue reading
Posted in copywriting, donor psychology, fundraising, nonprofit
Tagged behavior, charity, copywriting, donation, donor psychology, fundraising
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When not to thank your donors
How to begin a fundraising appeal – that’s a tough one. You win or lose donors in those first few seconds. So the opening has to be spot on, and that’s not easy. Which is probably why so many appeals … Continue reading
Posted in copywriting, fundraising
Tagged copywriting, donation, donor psychology, donors, fundraising, nonprofit
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Your year-end appeal: last-minute help, free
It’s time to get your year-end appeal (online and offline) set up, nailed down, and ready to go. If you’ve been putting it off … or if you already have an appeal prepared and want a gut-check before you launch, … Continue reading
Posted in copywriting, fundraising, nonprofit
Tagged copywriting, email, fundraising, Online fundraising, Year end fundraising
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Are you shouting at your donors without realizing it?
Yes, most donors are Baby Boomers. They’re in their 60s or later. And they don’t like to be shouted at. Are you doing that in your mail appeals? You might be if you’ve bought into the idea that the bigger … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged advertising, behavior, charity, copywriting, donation, fundraising
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Year-end fundraising – what you should be doing now
To raise more money with your year-end appeal, one of the first things to do is to make sure you have a solid offer. The fundraising offer is a statement of what the donor receives in return for giving. It’s … Continue reading
Posted in copywriting, fundraising, nonprofit, Year end fundraising
Tagged copywriting, donor pyschology, fundraising, Year end fundraising
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This can torpedo a fundraising appeal
There’s a structure that’s often used for fundraising appeals even though it’s not really all that good for getting donors to give. This post at the Better Fundraising Company blog shows us what this structure is, and it goes something … Continue reading
Posted in copywriting, donor psychology, fundraising, nonprofit
Tagged behavior, charity, copywriting, donation, donor psychology, fundraising
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Get fundraising emails opened
With all the articles and blog posts on email fundraising, it’s easy to get the impression that the subject line reigns supreme in the ongoing battle to get fundraising emails opened. It’s not that the subject line doesn’t matter – … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged advertising, copywriting, donor psychology, fundraising, nonprofit
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Another reason to send thank you letters to your donors
When it comes to thanking donors, this is a horror story: A donor writes a check for $50,000, sends it in to the charity, and waits and waits for days and then finally calls the charity to make sure it … Continue reading
Posted in copywriting, donor psychology, fundraising, nonprofit
Tagged charity, copywriting, donors, fundraising
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When to use a plain envelope in fundraising
In Gulliver’s Travels, our intrepid explorer finds himself in Lilliput, where two factions of Lilliputians are in dispute. On one side are the Big-Endians, who break their boiled eggs at the big end, while on the other side are the … Continue reading
Posted in copywriting, donor psychology, fundraising, nonprofit
Tagged advertising, copywriting, fundraising, marketing, nonprofit
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What’s an offer in fundraising?
The offer is one of the most underutilized aspects of fundraising. Is that because of how we tend to think about it? One definition of the fundraising offer is that it’s what the donor’s gift will accomplish. That’s true – … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged copywriting, fundraising, marketing, nonprofit
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Fundraising Copywriter George Crankovic 