Category Archives: Online fundraising

Worrying about your year-end appeal?

What you need is information. It’s here, and it’s free: The Straight-Talk Guide to Year-End Fundraising. Download it now, free, and discover: What you’re missing if you don’t engage your donors at this critical time of year. Mid-level donors – … Continue reading

Posted in copywriting, fundraising, Online fundraising | Tagged , , | Leave a comment

Is social media fundraising worth it?

With all the controversy about Facebook and selling user data and undermining user trust, it’s a good time to think about how and why we’re using social media for fundraising. It might not seem like it at first, but there’s … Continue reading

Posted in copywriting, fundraising, Online fundraising | Tagged , | Leave a comment

Isn’t it time for one-click online donating?

Amazon is the source for everything on the Internet. And according to NPR, it has held the patent on a process that has probably been largely responsible for its phenomenal growth. It’s one-click checkout. If you’ve ordered anything on Amazon … Continue reading

Posted in fundraising, Online fundraising | Tagged , | Leave a comment

Email fundraising idea to test

There are lots of guidelines for fundraising emails about opt in, unsubscribe, and so on, that you’re probably well aware of. But in that required language is an opportunity to strengthen our fundraising messages. Hear me out. Most fundraising emails … Continue reading

Posted in copywriting, fundraising, Online fundraising | Tagged , | Leave a comment