Category Archives: Online fundraising

Isn’t it time for one-click online donating?

Amazon is the source for everything on the Internet. And according to NPR, it has held the patent on a process that has probably been largely responsible for its phenomenal growth. It’s one-click checkout. If you’ve ordered anything on Amazon … Continue reading

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Email fundraising idea to test

There are lots of guidelines for fundraising emails about opt in, unsubscribe, and so on, that you’re probably well aware of. But in that required language is an opportunity to strengthen our fundraising messages. Hear me out. Most fundraising emails … Continue reading

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