Amazon is the source for everything on the Internet. And according to NPR, it has held the patent on a process that has probably been largely responsible for its phenomenal growth. It’s one-click checkout.
If you’ve ordered anything on Amazon – and who hasn’t? – you’ve probably noticed how easy it is. You log onto the site, chose your item, and click the button to order it. Easy. So easy in fact that you can get the idea to order, say, some ink cartridges for your printer, find the ones you need on Amazon, and have them on their way to you in under two minutes.
Surprising as it seems, Amazon has held the patent on the process of one-click ordering since 1997 – back in the Wild West days of the Internet.
But now that patent has expired. Which means that Facebook, Google, Microsoft, and others can develop one-click checkout.
So, maybe now it’s time for charities to offer one-click donating. At this point, the options for online giving are a one-time gift or a monthly gift.
But let’s say I like to give to Save the Looney Bird Society whenever the mood strikes, and let’s say the mood strikes maybe three or four times a year. I’m not a one-time giver, and I’m not a monthly giver.
So, each time I feel a twinge of guilt about the plight of the Looney Bird, I have to fill in my name, street address, city, state, zip code, credit card number, expiration date, security code, and more.
Of course, it’s not all that difficult to type that stuff in, but still, wouldn’t it be nice just to log onto the Society’s website and just click ‘donate,’ and know that the precious Looney Birds will be safe for another few months?
Online donating is pretty easy. But it could be even easier. What do you say, online-fundraising developers?