Tag Archives: Online fundraising

Try this to increase fundraising response

One of the best ways to boost the response of your direct mail fundraising appeal isn’t what you might think. It’s to send an email. Mail and email complement each other, creating better response than either would separately. That’s one … Continue reading

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How NOT to begin a fundraising appeal – and one way that almost always works

A fundraising appeal from a social services nonprofit opens with this: “What would we do without you? How would we help local families like Michelle’s?” That’s the opening paragraph, the first thing that donors will see, and for some, the … Continue reading

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Coronavirus fundraising and what not to do

Fundraising for the coronavirus emergency is, well, unusual so far. A soup kitchen sends an email with the subject line “A message from the president.” If you’re a donor scanning your email inbox, that could be just about anything. Then … Continue reading

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Your year-end appeal: last-minute help, free

It’s time to get your year-end appeal (online and offline) set up, nailed down, and ready to go. If you’ve been putting it off … or if you already have an appeal prepared and want a gut-check before you launch, … Continue reading

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Is this the end for digital fundraising?

Yes, yes, we all know: the future of fundraising is digital, and direct mail is dead. So it’s all sunshine and rainbows on the digital fundraising side, then – right? Uh, not exactly. According to A love letter to digital … Continue reading

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Worrying about your year-end appeal?

What you need is information. It’s here, and it’s free: The Straight-Talk Guide to Year-End Fundraising. Download it now, free, and discover: What you’re missing if you don’t engage your donors at this critical time of year. Mid-level donors – … Continue reading

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Is social media fundraising worth it?

With all the controversy about Facebook and selling user data and undermining user trust, it’s a good time to think about how and why we’re using social media for fundraising. It might not seem like it at first, but there’s … Continue reading

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Isn’t it time for one-click online donating?

Amazon is the source for everything on the Internet. And according to NPR, it has held the patent on a process that has probably been largely responsible for its phenomenal growth. It’s one-click checkout. If you’ve ordered anything on Amazon … Continue reading

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