Category Archives: Uncategorized

3 must-haves for a strong January renewal appeal

Now that your year end appeal is out the door, it’s time to relax with a few weeks off. HA! Kidding! Actually, it’s time for your January renewal appeal to be in the works. Your January renewal can be one … Continue reading

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Year-end fundraising: easy way to get the messaging right

It’s true – now’s the time to start thinking about year-end fundraising. The end of the year is a crucial time for nonprofits, because most of the gifts that nonprofits receive come in during December. We’ve all seen that stats … Continue reading

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Is The Agitator wrong about the too-much-mail donor complaint?

The too-much-mail donor complaint (and how to handle it by mailing less) shows up in an interesting post in The Agitator. And it prompts a question: Is it a good idea to let donor complaints drive strategy when we may … Continue reading

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Subject-line lessons for fundraising from the Presidential campaign

Barack Obama’s Presidential campaign in 2012 set the standard for the use of email for fundraising with the famous one-word subject line: “Hey.” Now Hillary Clinton’s campaign is testing and using a variety of subject lines, based on six major … Continue reading

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Are you a good fundraiser? Try this simple self-check.

Your appeals get your donors involved and engaged in your nonprofit and mission, right? If you’re ready to find out, try this self-check. Call one of your donors out of the blue. You’ll be shocked. Because, odds are, your donor: … Continue reading

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How this out-of-the-box copywriting technique draws donors into fundraising appeals

Whatever you might think of TV infomercials, they’re brilliant examples of direct response. And one part of the infomercial in particular – the product demo – can be adapted to fundraising appeals in order to engage donors and move them … Continue reading

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Book review: “Everyone at a Nonprofit Is a Fundraiser”

“Your nonprofit is siloed.” That’s something you never want to hear. If you do, then your organization’s departments all have their own agendas, lack a common vision, and fail to communicate with each other. Everyone is working at cross-purposes, trying … Continue reading

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