Category Archives: Uncategorized

Is The Agitator wrong about the too-much-mail donor complaint?

The too-much-mail donor complaint (and how to handle it by mailing less) shows up in an interesting post in The Agitator. And it prompts a question: Is it a good idea to let donor complaints drive strategy when we may … Continue reading

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Subject-line lessons for fundraising from the Presidential campaign

Barack Obama’s Presidential campaign in 2012 set the standard for the use of email for fundraising with the famous one-word subject line: “Hey.” Now Hillary Clinton’s campaign is testing and using a variety of subject lines, based on six major … Continue reading

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Are you a good fundraiser? Try this simple self-check.

Your appeals get your donors involved and engaged in your nonprofit and mission, right? If you’re ready to find out, try this self-check. Call one of your donors out of the blue. You’ll be shocked. Because, odds are, your donor: … Continue reading

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How this out-of-the-box copywriting technique draws donors into fundraising appeals

Whatever you might think of TV infomercials, they’re brilliant examples of direct response. And one part of the infomercial in particular – the product demo – can be adapted to fundraising appeals in order to engage donors and move them … Continue reading

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Book review: “Everyone at a Nonprofit Is a Fundraiser”

“Your nonprofit is siloed.” That’s something you never want to hear. If you do, then your organization’s departments all have their own agendas, lack a common vision, and fail to communicate with each other. Everyone is working at cross-purposes, trying … Continue reading

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How to keep your branding from killing your fundraising

A big idea in for-profit marketing for years, branding is just as prominent in the nonprofit world. More and more charities are looking to define and differentiate themselves by consciously crafting their brands. But the question is, will your fundraising … Continue reading

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Will this marketing tactic work for your next promotion?

Two different promotions. Two different products. One marketing tactic. Maybe these marketers are onto something. They are, and it’s something we can use. In the space of one week, two promotions arrived in my mailbox. One was for a collection … Continue reading

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