Category Archives: Uncategorized
Are you a good fundraiser? Try this simple self-check.
Your appeals get your donors involved and engaged in your nonprofit and mission, right? If you’re ready to find out, try this self-check. Call one of your donors out of the blue. You’ll be shocked. Because, odds are, your donor: … Continue reading
How this out-of-the-box copywriting technique draws donors into fundraising appeals
Whatever you might think of TV infomercials, they’re brilliant examples of direct response. And one part of the infomercial in particular – the product demo – can be adapted to fundraising appeals in order to engage donors and move them … Continue reading
Book review: “Everyone at a Nonprofit Is a Fundraiser”
“Your nonprofit is siloed.” That’s something you never want to hear. If you do, then your organization’s departments all have their own agendas, lack a common vision, and fail to communicate with each other. Everyone is working at cross-purposes, trying … Continue reading
How to keep your branding from killing your fundraising
A big idea in for-profit marketing for years, branding is just as prominent in the nonprofit world. More and more charities are looking to define and differentiate themselves by consciously crafting their brands. But the question is, will your fundraising … Continue reading
Will this marketing tactic work for your next promotion?
Two different promotions. Two different products. One marketing tactic. Maybe these marketers are onto something. They are, and it’s something we can use. In the space of one week, two promotions arrived in my mailbox. One was for a collection … Continue reading
East is east and west is west?
There’s fundraising. Then there’s marketing. In most people’s minds, they’re two separate worlds. One is about blatant materialism, and the other’s about selfless altruism. While that may be true on one level, the fact is that both marketing and fundraising … Continue reading