How this out-of-the-box copywriting technique draws donors into fundraising appeals

Whatever you might think of TV infomercials, they’re brilliant examples of direct response. And one part of the infomercial in particular – the product demo – can be adapted to fundraising appeals in order to engage donors and move them to give. See how here.

You’ll discover that creating a kind of demo in fundraising copy can evoke an emotional response in donors, and you can check out three specific examples of how it works. Take a look.


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