Tag Archives: behavior
How to test smart for fundraising
The problem with the typical A/B test for a direct mail fundraising appeal or an email appeal is that it’s just too careful and conservative. That’s the point in this post from Seth’s blog. He says that we tend to … Continue reading
What is it about direct mail for fundraising?
Mail is still the most productive channel for fundraising. More than email, internet, phone, social media, or any other medium you can dream up. Why? Jerry Huntsinger in his Eighty-Six Tutorials on Creating Fundraising Letters and Packages explains it perfectly: … Continue reading
The easy way to boost fundraising response
It’s probably something you don’t give much attention to when you’re creating a fundraising appeal. Most of us don’t, I’d bet. That’s because it’s so simple that it gets overlooked. It’s this: making the date of the appeal a prominent … Continue reading
The best reason to ask your donors more often to give
Lots of charities are shy about asking for donations. They don’t want to mail or email too often out of fear of seeming too pushy. And even in their appeals themselves, it seems like they’re trying to work up the … Continue reading
Here’s the point if you want to raise funds
Generalities are okay in fundraising. But that’s the problem – they’re just okay. They don’t work as well as specifics to get donors inspired and motivated to give. Specifics – that’s the point in this post at Future Fundraising Now. … Continue reading
What makes people do what they do?
They’re inscrutable. Insufferable. Illogical. And unpredictable. What makes people do what they do, react the way they do, buy the things they buy, or make the decisions they make? It’s maddening. Just ask anybody in marketing or fundraising, and you’ll … Continue reading