Tag Archives: nonprofit
What makes a good offer for a fundraising appeal and what makes a bad one
Why does the offer matter so much in direct mail fundraising? Let’s take a look at an appeal to find out. This is a fundraising appeal from a military nonprofit, and in the body of the letter, the first ask … Continue reading
Posted in copywriting, donor psychology
Tagged charity, copywriting, donor psychology, donors, fundraising, Fundraising copywriting, marketing, nonprofit
Leave a comment
What’s AI got to do with copywriting? Not much …
All the talk about AI for copywriting serves to highlight a basic misunderstanding of what copywriting is and what it isn’t. What AI bots do is produce content. That’s not copywriting. Copywriting – whether for commercial marketing or fundraising – … Continue reading
Posted in copywriting, donor psychology
Tagged behavior, copywriting, donor psychology, fundraising, Fundraising copywriting, marketing, nonprofit
Leave a comment
The envelope teaser
The burning question in direct mail fundraising? Should you use a teaser for the outside envelope of your next appeal, or not? Some say the plain, blank envelope is the best ‘teaser,’ a no-teaser kind of teaser. But if you … Continue reading
Posted in copywriting, donor psychology, fundraising, nonprofit
Tagged behavior, charity, copywriting, donor psychology, fundraising, Fundraising copywriting, marketing, nonprofit
Leave a comment
3 Reasons Why Your Non-Profit Should Add a Blog to Your Website
by guest blogger Joe Garecht, President of Garecht Fundraising Associates. Every non-profit wants to raise more money online. But most non-profits struggle to get traction raising money on their websites. One of the reasons why organizations struggle online is because … Continue reading
Posted in fundraising, nonprofit
Tagged blogging, copywriting, donors, fundraising, Garecht Fundraising, nonprofit
1 Comment
Tell a better story for fundraising
Is this the way to make the story in your fundraising appeal more memorable and more impactful? Tell it in the present tense. Most of the time, stories are in the past tense. This happened, then that happened, then this … Continue reading
Posted in copywriting, donor psychology, fundraising, Uncategorized
Tagged advertising, copywriting, donor psychology, fundraising, nonprofit
Leave a comment
How to raise more funds with storytelling
There’s a lot of talk about storytelling in fundraising, and it’s easy to get the idea that all you have to do is throw in a story about a beneficiary to create an appeal that does gangbusters. It’s not that … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged behavior, copywriting, donation, donor psychology, fundraising, Fundraising copywriting, marketing, nonprofit
Leave a comment
Positioning for your nonprofit
Donors want to know that they’re making a difference with their gifts. That’s always been the case, and it’s even more true now with the current recession going on. So that’s why it’s important to take a look at your … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged advertising, charity, copywriting, donation, donor psychology, fundraising, Fundraising copywriting, nonprofit
1 Comment
Make your fundraising appeal stronger with the right teaser
An appeal from a religious nonprofit has this teaser on the outside envelope: “It is necessary to be strong, in order to become great; that is our duty. Life is a struggle which we cannot avoid. We must triumph!” It’s … Continue reading
Posted in copywriting, donor psychology, fundraising
Tagged advertising, charity, copywriting, donation, donor psychology, fundraising, nonprofit
Leave a comment
Coronavirus fundraising – there’s a better way
Judging from what’s showing up in mailboxes and email inboxes, it looks like a lot of nonprofits are struggling with the messaging around the coronavirus crisis. But honestly, they’re making it much harder than it has to be. Take this … Continue reading
How NOT to begin a fundraising appeal – and one way that almost always works
A fundraising appeal from a social services nonprofit opens with this: “What would we do without you? How would we help local families like Michelle’s?” That’s the opening paragraph, the first thing that donors will see, and for some, the … Continue reading
Posted in copywriting, fundraising, Uncategorized
Tagged advertising, behavior, charity, copywriting, fundraising, letter, marketing, nonprofit, Online fundraising
Leave a comment
Fundraising Copywriter George Crankovic 