Talk about email fundraising, and before long, you’re talking about testing subject lines. They’re important for your open rate, of course.
But the From line can make a big difference too. See my guest post at Future Fundraising now for more.
When you get an email, probably the first thing you do is to see who it’s from. If it’s somebody important to you, then you’ll open it regardless of what the subject line is.
The From line that many charities use is the organization name, but you can test:
- The president’s name.
- Variations on the president’s name.
- The name of a celebrity endorser.|
- The name of an expert on staff.
- Linking the From line with the appeal topic.